Live eyewear unveils cocoons® slate finish

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This is a press release

The Cocoons collection receives a new outdoor slate frame finish

San Luis Obispo, CA – Cocoons®, the #1 brand of OveRx® sunwear chosen by avid outdoorsmen,
has expanded to include a new soft touch slate frame finish in all models.

Kieran Hardy, Live Eyewear President, says, “The Cocoons brand has been acknowledged by
outdoorsmen as a brand of quality, dependability and value. The addition of the slate frame will
reiterate this brand reputation and meet the demands of an expanded outdoor consumer base.”
Slate frames are available in all six shapes with the option of gray, amber, copper or yellow
Polaré® polarized, scratch resistant lenses.

Cocoons have a manufacturers suggested retail of $44.95.

Dave Dean, Live Eyewear Vice President of Marketing, comments “Cocoons received a complete
redesign in 2008 that not only made the already popular OveRx designs more streamlined in
appearance, but also featured a number of functional improvements. We permanently fused the
adjustable Flex2Fit® temple stems to the main body of the temple to improve durability, and we
increased the dimensions of the side lenses to greatly improve the peripheral line of sight. We
are excited to present a new Soft Touch® frame color that we are confident will be very well
received by the millions of loyal Cocoons fans worldwide.”

Cocoons patented frames are based on proven OveRx design principles that ensure a comfortable
fit when worn over a wide range of prescription eyewear shapes and sizes. The 360˚ of UV
Protectionâ„¢ provides unsurpassed protection from the harshest outdoor elements. The new
slate frame adds an element of style that enhances the already value driven product line. Every
pair includes a custom designed neoprene Cocoons case, large lens cloth and the Live Eyewear
manufacturer’s limited lifetime warranty.

Live Eyewear is headquartered in San Luis Obispo, California with sales offices throughout the
world. The company’s renowned OveRx sunglass brand, Cocoons® is recognized worldwide as
being synonymous with comfort, convenience and quality. Live Eyewear’s focus on innovation
in OveRx design resulted in the first ever over prescription sunglass collection that has
eliminated the need for independent side shields; Vistana®. For more information, contact Live
Eyewear at 800.834.2563 or visit our website at Cocoons Eyewear - Fit Over Prescription Sunwear

CocoonsSlate-C608G.jpg
 
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