With the release of the Taylormade SuperDeep, it got me thinking about release dates and club companies. Some companies still release on an every two year cycle and some do not. Some release at random times and Taylormade is certainly known for that. It seems that more and more companies are putting out drivers, irons, etc... at record paces and as consumers, what are your thoughts about it. Adams has put out 3-4 drivers in 12 months. Mizuno has put out 6-8 sets of irons in the last 12 months, and the lists go on. Taylormade seems to be the one that gets the press for this and in some ways rightfully so.
Do you prefer set cycles for releasing of clubs like some companies still use or do you like the fact that every 60-90 days the new driver is coming out?
It seems to really anger some in regards to releasing another driver. I always ask why? Is it because they really want the latest and the greatest? I understand retail stores getting upset, but for consumers, this really means that you can usually get a driver that is only 6 months old on the clearance rack that is still a great club. I always get confused by the anger towards releases from any club company. Some argue resale, but lets face it, with the exception of a few putters, club resale value is poor at best.
What are your thoughts on release dates for companies and do you have a preference?