9-Iron Man
Exciting Times
A thought occured to me last night while thinking about the 2011 drivers from TaylorMade. Here you have a product that is instantly recognizable as a TaylorMade. In most ways, it is pure marketing genious. Everyone knows that the white drivers are TaylorMades. After all they are the #1 Driver on Tour. Which got me thinking of Titleist and the potential future of TaylorMade.
Titleist has been around much longer than TaylorMade and so has had much more time to develop the fan base that they have. That fan base however is starting to dwindle. The ProV1 line is becoming less and less popular as the other companies are making balls that better suit the average golfer.
Whether we like it or not, what happens on Tour greatly impacts sales of golf equipment. This has been more than evident with the success of Titleist over the years. So my question to everyone is this: TaylorMade is one of the biggest players on Tour right now. They have a large staff of top-quality players who are recognizable to a lot of fans and casual viewers. Is it possible that maybe in 10-20-30 years from now, people will start to think of TaylorMade as elitist? Is this the natural progression of equipment manufacturers? Are Ping, Nike, or Callaway doomed to a similar fate as well?
Sound off.
Titleist has been around much longer than TaylorMade and so has had much more time to develop the fan base that they have. That fan base however is starting to dwindle. The ProV1 line is becoming less and less popular as the other companies are making balls that better suit the average golfer.
Whether we like it or not, what happens on Tour greatly impacts sales of golf equipment. This has been more than evident with the success of Titleist over the years. So my question to everyone is this: TaylorMade is one of the biggest players on Tour right now. They have a large staff of top-quality players who are recognizable to a lot of fans and casual viewers. Is it possible that maybe in 10-20-30 years from now, people will start to think of TaylorMade as elitist? Is this the natural progression of equipment manufacturers? Are Ping, Nike, or Callaway doomed to a similar fate as well?
Sound off.