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Thread: Ping Signs Michael Phelps

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    Follow @THPGolf JB's Avatar
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    Ping Signs Michael Phelps



    World-champion swimmer Michael Phelps, one of the most accomplished athletes in the history of sport with more than 70 medals in international competition, has reached agreement with PING to play a full set of the company’s custom-fit clubs as he focuses his athletic efforts on the game of golf. His official debut representing PING starts today at the Annexus Pro-Am at the Waste Management Phoenix Open, where he’ll be paired with Masters Champion Bubba Watson.

    Phelps is the subject of this year’s “The Haney Project” on Golf Channel, an eight-episode reality show documenting his efforts to improve his golf game under the guidance of renowned instructor Hank Haney. The series premieres Monday, February 25, 2013. The native of Baltimore will play 14 PING clubs, including the new G25 driver, fairway woods, hybrids and irons. For his short game, he’ll rely on the new Tour Gorge Groove wedges and Scottsdale TR (True Roll) putter.

    “I know how difficult the game of golf is, but I’m really serious about getting better and the experts at PING have already helped me a lot,” said Phelps, who first started playing golf five years ago. “They looked at my swing on the range and dialed me into clubs that perfectly fit my stance and swing. Considering how tall I am and the length of my arms, they showed me how important and beneficial it is that I play with custom-fit clubs. Once I had clubs that were built specifically for me, my ball flight improved right away. PING has a long history of helping golfers play better, so I’m excited to see how much I can continue to improve my game with the help of their equipment.”

    As the custom-fitting pioneer and leader, PING welcomed the opportunity to help Phelps in his quest to improve his golf game. His 6’ 4” height, long arms and large hand size make him a perfect subject for custom fitting. PING’s club technicians built his G25 irons one inch over standard length, three degrees upright and with grips 1/32-inch over standard size. The company’s custom shop added a few special touches to the clubs, including painting the clubs with gold and red, white and blue accents.

    “Michael is a legendary sports icon, and we all watched with great pride as he represented the United States while dominating his sport in international competition over the last decade,” said John A. Solheim, PING Chairman & CEO. “We’ve custom-built his clubs to ensure he has every chance to improve and we believe he’ll dedicate himself to golf with the same intensity he gave to swimming. His global presence as a golfer will bring PING tremendous exposure and just as importantly, shed additional light on the game in general.”

    Phelps, 27, is widely recognized as the greatest swimmer of all time and one of the most accomplished athletes in the history of sport. Over the course of his 16-year career, Phelps amassed more gold medals, world championships, and world records than any other swimmer. He established the Michael Phelps Foundation in 2008 to help promote the sport of swimming and encourage active and healthy lifestyles, especially for children. Phelps hosts the Michael Phelps Foundation Golf Classic that serves as an annual fundraiser for the Foundation.

    WITB:






    Last edited by GolferGal; 01-30-2013 at 08:06 AM.
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  2. #2
    Major Champion (x4) Golf Ghost's Avatar
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    I'm a little shocked. Very unPing like.

    Not that it matters.
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    Interesting. Possibly a good advertising opportunity for Ping.

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    I'm not sure how I feel about this. But it does make it a pretty good marketing move with him working with Hank Haney so it will get plenty of press. And as a golfer, I can see where it really shows the diversity of their fitting capabilities. From what I've heard Phelps can stick it pretty good. Time will tell I guess
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    Ummm....

    This doesnt affect me in anyway.
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    Really? That guy must have one of the best agents.
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    Look At All These Tags

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    Seems a little out of the norm for Ping, but a good marketing ploy if anything
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    Owned by Finley blugold's Avatar
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    Quote Originally Posted by canes113 View Post
    Really? That guy must have one of the best agents.
    Or Phelps is just that marketable.
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    Ping wouldve been about the 5th or 6th OEM I wouldve guessed when asked. Maybe a new frontier for them to try to reach new market demos.

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    I guess I need to watch some of Phelp's "Haney Project" episodes and maybe I will have a better understanding of why Ping would bother to sign him. Rather than tell me about how accomplished his swimming career is I would rather the PR told me how his handicap has improved since taking up with Ping.

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    Major Champion Gianna1025's Avatar
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    Sounds stupid to me. Dont know why OEMs would sign someone who more or less just got into the game
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    Got to give Phelps some credit for trying to get better and ping is there to help. How nice

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    Wonder what Haney is going to do now that he can't fill his bag with TM gear.

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  14. #14
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    This is very "un Ping like" but not a bad move depending on what they are paying.
    In my 2014 #Grandaddy bag:

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    I am new to the game and am trying really hard to improve. I am currently waiting for the phonecalls from Ping, TaylorMade and Callaway and then I can see who offers me the most free stuff.

    I don't see the point to this. Its not as if he will be playing on tv every week to promote them. What do they get out of it.
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