As successful as Callaway has been in the club segments, they have seemingly been strapped to a rocket ship when it comes to their golf ball division. With massive investments in the research, development, and manufacturing processes the brand has become a go-to for golfers of all skill levels when it comes to picking the best golf ball for them. Have doubts? Put them to bed knowing the company has seen growth in market share every single year since 2014, and a total increase of 13%. For those who may not understand that, allow me to tell you that it is massive.
Clearly the Chrome Soft has worn the crown when it comes to getting the ball rolling for Callaway (bad pun intended), but while we amateurs may not want to admit it for the sake of internet street cred, it won’t give everyone what they need. Now, that isn’t speaking performance, but rather the actual needs of a golfer compared to their skillsets, and price. Callaway has been better than anyone in the industry with trying to have something for everyone, and no ball shows that better than the Supersoft.
2023 Callaway Supersoft
Unfortunately, for some there remains this underlying belief that if it isn’t a brands “Tour” golf ball then it doesn’t have the same level of effort put into it when it comes to R&D. Speaking honestly, that is a misconception that I truly would die, particularly when we are talking about Callaway and what they have done with their non-Tour lineups. Regardless of if it is a two or three piece, there are quite literally hundreds of different materials in these golf balls as well. Think about that.
No golf ball in Callaway’s lineup has done a better job of shattering that old and busted idea than the Supersoft. Since its first iteration, golfers of all types have fallen for its performance, feel, fun variations, and yes, its price point. This year marks the newest version of a golf ball that continues to gain popularity, and fret not for those who enjoy the Supersoft, it is still built around the premise of being Super Long, Super Straight, and Super Soft.
So, what is different this year? Well, not the feel which people have loved. The Supersoft remains the softest ball of all Callaway’s offerings. In fact, the compression is the exact same as the previous generation. That is extremely impressive given a big part of the next generation is the implementation of the HyperElastic SoftFast Core which made its debut with the most recent Chrome Soft golf balls.
The engineers in the golf ball department at Callaway found implementing the HyperElastic SoftFast Core into the Supersoft, was worth the time and effort. You see, this core design works at the molecular level to activate sections of the core internally by cross-linking them. In simple terms, it makes the core more resilient through impact and rebound, which of course means more speed at the exact same compression.
Externally, there has been some reformulation done to the Hybrid Ionomer Cover which the Supersoft utilizes and according to the company it walks the line of providing a bit more spin greenside, without taking away from the easy distance and dispersion that has made the golf ball so popular. Staying on the external topic, there are six variations of the Supersoft for 2023 with white being joined by yellow and four matte finish colors (red, orange, green, pink).
2023 Callaway Supersoft MAX
But wait, there is more! While I primarily coach high school golfers, I also work with some youth players and the Supersoft MAX has been a revelation for them. So, I was beyond excited to see that the MAX would be returning in 2023.
While it is part of the Supersoft family, it is definitely a different golf ball with Callaway placing all their attention to making it the longest and most forgiving possible. The MAX is aimed at slower swingers, which already makes it a great option for youth and senior golfers, but it is also oversized (within the rules of golf of course) to make it even more confidence inspiring. While it won’t be for everyone, it is yet again a tremendous example of making sure everyone has something that will make golf as enjoyable as possible for them.
The Details
Callaway continues to make the Supersoft a prime example of their commitment to making material changes and material advancements no matter the skill level the ball is aimed at. The 2023 Callaway Supersoft and Supersoft MAX golf balls will hit shelves on 2/3/23 and will be priced at $24.99.
Are you a Supersoft player? Have you ever given it a go? Does the new version catch your eye? Leap headlong into the conversation in the comments below or on the THP Golf Community and have your thoughts heard!
