Callaway’s Chrome Tour line of golf balls is known for its tour-level performance. While these balls are highly impressive, they may not be the best choice for every golfer. In Callaway’s extensive lineup, golf balls are categorized into two main platforms: Tour and Soft. Earlier this week, Callaway announced a new addition to the Chrome Tour lineup with the Chrome Tour Triple Diamond. It’s not the only ball causing some buzz, as they’ve also introduced the new ERC Soft, which was created with the assistance of AI.
ERC Soft – The Story
Artificial Intelligence is everywhere these days, and in the golf space, Callaway has been at the forefront when it comes to using AI for club design. Now, they have shifted their AI focus to golf balls, which is an exciting new tool and an opportunity to see how this modern technology can boost golf ball performance. This undertaking wasn’t as simple as typing “give me a golf ball that goes far” and hitting the enter key. Boy, that would be great, wouldn’t it? In fact, it was far more extensive than that.
The AI golf ball project started five years ago when Callaway started collecting ball data dating back to 2008. But it didn’t stop there, as they continued to build physical prototypes to create a deep and comprehensive database that allowed AI to assist with the design process. As a result, there were over 20 million design iterations, which has led to the creation of the new ERC Soft golf ball.
One of the most significant advancements unlocked by AI is the development of a new high-speed mantle, which is three times stiffer than the materials Callaway used before. This new mantle behaves like a spring, generating more ball speed and reducing RPMs for both driver and iron swings. Having this new core has allowed Callaway to increase distances on drivers and irons while increasing short-game spin. This feat is not easily accomplished as typically, when increasing one area, there is an inverse relationship with the other.
With the new ERC Soft golf balls, players benefit from a hybrid cover that is 16% softer than the previous generation. Additionally, these covers are treated with a GRIP Urethane Coating, which enhances spin and control on crucial shots.
2025 Callaway ERC Soft – Triple Track or Truvis
Callaway’s new ERC Soft golf balls will be available in four cover combinations. These include white and yellow balls featuring Triple Track technology, which provides alignment benefits whether you’re on the green or tee box. Additionally, the popular Truvis design is making a comeback due to high demand from golfers. The ERC Soft will offer a yellow and black Truvis version and a white and blue version.
The Details – 2025 Callaway ERC Soft
ERC Soft will be hitting store shelves on January 31, 2025, with a price of $39.99.
More information on the all-new ERC Soft golf balls is available at www.callawaygolf.com.
