It started less than a week ago with a simple social media post. Their previous post was of Bernhard Langer winning on the Champions Tour back in 2015.
Seemed like an odd coincidence, could the once prominent brand be coming back from the dead?
Adams was purchased by adidas Golf (at the time owner of TaylorMade) back in 2012. Fans struggled with the direction Taylormade was taking them and with in just a couple of years, the name was sidelined.
What made Adams Golf gain a following? Was it Barney Adams entrepreneurship that led the way? Was it the leadership of Chip Brewer, who served as CEO of Adams since 2002? Was it the research and development team that included Michael Vrska? Adams was still on the board at the time of the sale in 2012, however Brewer and Vrska had previously left the brand.
Sadly, little has come from Adams in years, which goes back to that original social media post that awakened quite a few people.
The social media account didn’t stop with the single tweet as just a handful of days later, this one appeared.
Some light digging showed Trademark filing for Adams Golf by Ram Golf LTD out of Hong Kong. Listed for rangefinders and golf accessories back in May of 2020. That just leaves more questions than answers unfortunately.
Could the Adams brand be making a comeback? Or is this just a minor awakening to gauge interest in the equity of the brand? Time will tell and we will certainly be updating THP as we found out more.
…especially with the retail glut of hard goods in the Covid-19 Era. Also remember it’s TM Adams.
I’m sure it means something, and yesterday the XTD was featured so I hope it means something NOT the wreck of fake Adams-ness that was the Blue lineup that lead them out with a whimper. The brand deserved better than TM have them.
Is it? Check out the bottom of the article. Uncertain for sure.
Players from beginner to Tour pro skill level liked the high trajectory shots which the Original Tight Lies fairway metals produced.
Ben Hogan golf says, hi.
Until there’s a photo of a Tour Issue peanut, it’s TM.
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I hope if they are coming back, it will be in the spirit of the original Adams line and not a named line for some big OEM. I can see the appeal of reinvigorating the name for the casual and newer golfers that have taken up the game more frequently this year, but it would be a shame to continue to tarnish a brand that really created some very special things.
To make it back they need a good club designer that can design some good performing unique clubs.
I’m surprised that TM didn’t do much with Adams… maybe the time is right for it to happen
Well if they come back. Raw Mb2 iron re-release pretty please!!!
I was told by a local golf shop owner that TM purchased Adams because they wanted some of their patents and that they had no intention to continue the brand. I believe he said the slot behind the face of fairway woods and drivers was covered by Adams patents and was one that TM wanted as they implement it in theirs as well. All of this is hearsay but made sense when they didn’t do anything with the Adams brand
There was some patent infringement lawsuit involved, and it was cheaper to buy Adams rather than deal with the lawsuit is what I remember. That could be totally false, but that is what I remember.
You stole my post ?
I actually still have both of mine
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I think this is intriguing as well. I still have a set of Adams irons and a hybrid I still love. I’d be interested if they came back
That is what we alluded to at the end of the article. Doing some digging still.
I really liked my XTD irons. I might still be playing them if not for the 2018 Morgan Cup!!
They produced clubs that made regular golfers feel like good golfers. Easy to hit fairway woods and hybrids, hybrid irons that made the game fun for amateurs, and drivers that were ahead of their time when focusing on speed and aerodynamics. If there is a spot for them in the market, I hope they can fill it.
That is the million dollar question as it relates to clubs and brands.
Were the people behind that brand such as Chip Brewer and @vgolfman and team responsible for making those things or the brand?
Using a parallel, TaylorMade rose to dominance with an R&D team led by the likes of a person at Callaway, two at Cobra, 1 at Titleist and a few others (obviously many others worked there and still do).
So which part of the equation is responsible for the technology and clubs? The people or the brand?
Vrska made the clubs, Brewer made people want to buy the clubs. The best R&D team is nothing with a crap marketing team. But, the marketing team can be made to look like fools if the R&D team is shat (hello Jetspeed!).
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If they started with just the metal woods / hybrids and came out with something that rocks (like the good old days) it might be a way to get back into the market.
The attorney is Dax Alvarez. That is an awesome wrestling name. Luchador? @JDax