It started less than a week ago with a simple social media post. Their previous post was of Bernhard Langer winning on the Champions Tour back in 2015.
Seemed like an odd coincidence, could the once prominent brand be coming back from the dead?
Adams was purchased by adidas Golf (at the time owner of TaylorMade) back in 2012. Fans struggled with the direction Taylormade was taking them and with in just a couple of years, the name was sidelined.
What made Adams Golf gain a following? Was it Barney Adams entrepreneurship that led the way? Was it the leadership of Chip Brewer, who served as CEO of Adams since 2002? Was it the research and development team that included Michael Vrska? Adams was still on the board at the time of the sale in 2012, however Brewer and Vrska had previously left the brand.
Sadly, little has come from Adams in years, which goes back to that original social media post that awakened quite a few people.
The social media account didn’t stop with the single tweet as just a handful of days later, this one appeared.
Some light digging showed Trademark filing for Adams Golf by Ram Golf LTD out of Hong Kong. Listed for rangefinders and golf accessories back in May of 2020. That just leaves more questions than answers unfortunately.
Could the Adams brand be making a comeback? Or is this just a minor awakening to gauge interest in the equity of the brand? Time will tell and we will certainly be updating THP as we found out more.
If they do make a (low profile club) come back, with updated technology, I think they could make a go of their product with the right marketing program. They would need to take it slow, and easy.
I hit that driver further UP than forward lmao
That said, I do miss the legit Adams brand.
Adams and Orlimar each reaped more than $100 million of cash from their two year runs of hot selling fairway woods. But instead of closing up shop, taking the money and running, they invested back into their companies trying to expand their product lines and compete with Callaway, PingTM etc… The company expansions did not work out very well and both companies ended up burning through their cash reserves.
I think sometimes in business, if one catches lightning in a bottle with a one or two year run of a hot selling item, it is best to recognize the good fortune and cash in the chips (rather than trying to expand the business), which is financially risky).
I’m so happy someone made it over to TESS.
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For Adams you could not be more wrong product wise.. They had a long list of home runs. As far as how the company was run.. I have no idea.
That can be measured by performance, sales or anything else.
Hog can only be measured with ruler.
While I didn’t like the silver in for the finish of their later clubs (They went thru great lengths to nail "Mercedes Silver" apparently), you can’t deny they performed.
They unfortunately had some supply chain issues with fairway woods at least (weight falling out) near the "end."
correct. But there was 100% some winners for a few years.
Correct. I think Adams is great example great product, but without marketing and manufacturing to firing on all cylinders, you can suffer.
nickent comes to mind as well.
I think this is true, especially closer to the end. They had some big sellers though. A7 hybrid is a good example. Number one selling hybrid for quite a while.
Yes really close to the end. They REALLY were making good product. Very hot and solid. The acquisition by TaylorMade was the ultimate demise and form of flattery at the same time.
I remember that "pipe" putter. Hybrids too, right? I didn’t follow them too closely.
If TM brings it back? NO interest. You messed it up big time just for patents.
Funny they featured those XTD Forged irons as a teaser.
Some of the worst feeling "forged" irons I ever hit. Couldn’t get rid of them fast enough. That looks like it could even be my photo from my review.
Still have two sets of idea pro hybrids I will NEVER get rid of, and a set of Idea Pro Gold Black PVD irons off the PGA tour, along with my Fast 12 3W in the bag right now. Great stuff, but I consider them dead and gone for all intents and purposes like Nickent and others that were so cool on tour and especially the Nationwide at the time.
Id be all for it if it were to happen. I love seeing nostalgic brands come back from the dead and Id love to see Taylormade make Adams their value brand. Value priced clubs with Taylormade’s engineering might behind them would be wonderful.
As for what made them gain a following, Id say it probably was all of the above. I always respected Adam’s because they were quality clubs at an affordable price and because they pioneered hybrids. You could easily say they were one of the more influential companies in the modern era of golf.
Speaking of marketing, what’s Tom Watson up to these days?
Would love to see Adams reborn
I’ve got an Adams DHY in my bag and super happy with it! A guy I play with still uses their irons too.
You are correct. Sadly, these days engineers use CAD systems to design clubs (instead of actually focusing on how human beings swing a club). So, the engineers hang their hats on computer modeling, MOI etc… and good sense low profile heads don’t make the cut.
In my basement.
That is the LONGEST driver I have EVER hit. Only wish I had one in 10.5 now.
Have the LDA version with the LDA headcover and an RT Technologies Zeus Shaft which was also from that Nationwide Tour timeframe, along with Nickent, and lets see… Adams was huge on Nationwide and seniors.
Hard to compete against the bigs.
Have Barney’s book downstairs. I’ll have to dig into it one of these days.
The 9016d? I had one of those too. Not as hot do to the reinforced face. But still good.
Oh Hopkins. Remember when they were having UPS build their clubs? It was not so coincidentally just before they went OOB.
Man I loved those Hopkins wedges though. The Tour Spoon was a hoot too.
From a business perspective, Adams and Orlimar were "one hit wonders" . Again, each company had an an initial two year run of incredible revenue and profit growth due to particular products being functionally unique and in demand from customers. For Adams it was the Original Tightlies fairway woods and for Orlimar the Trimetal fairway woods.
But rather than close up shop and keep the $100 plus million of earned cash. the company owners chose to invest the money into their businesses by adding employees, expanding the product lines, increasing advertising expenditures etc… and this bled away all the previous earned cash.
Both Barney Adams (Adams Golf) and the Ortiz family (Orlimar) had previous experience within the golf industry and probably should have been aware that the good timing and luck of their 2 year hot product runs would not likely continue. Sometimes in business it is best to get out while the getting is good.
Except this isn’t accurate. Heck in 2010, they had 10% of the iron marketshare in the N. America off course. That is more than Mizuno and Titleist and Cobra have now.
They weren’t a one hit wonder in terms of sales or performance.
I have a Red and like it. Curious what your issue with that line was specifically?
Regardless of accuracy, this is an interesting perspective. The hardest thing to do is to sell/exit while business is good.
The alternative that you alluded to would have been to harvest the cash cow in Tight Lies and when it succumbed to competition, close up shop
Let me add more.
In 2011, they recorded their highest year ever in sales at right around 100 million.
Iron marketshare rose to 11% and woods was up to 6% and in January of 2012, it grew further.
Did they do hybrid market share? I recall them advertising as the #1 hybrid in golf right around this time.
TaylorMade paid $70 million for Adams. You don’t do that for one hit wonders. You do that because: A.) They have tech you want;, B.) They’re a threat and you want them out of the way; or C.) Both A & B. Given what occurred post-acquisition, "C" seems to be the correct answer in this case. Adams Golf was an innovator plain and simple.
JB with the facts!
Yes. They had numerous hybrids that were #1 and almost always in the top 3. The a7 was a monster seller according to the person that created it @vgolfman
Speaking of hybrids, all of his Adams talk is making me want to search for an A7 hybrid again.
Already answered. Adams and Orlimar’s two year runs had dramatic sales revenues growth combined with low expenses. This unique combination created for these companies the unique windfall of $100 plus million of earned cash reserves.
Certainly in later years the companies still had sales revenues , and even some good selling items, but so what ? Due to the increase in costs from added employees, higher inventory levels from product line expansion, larger advertising budgets etc… the profitability was gone and the cash reserves evaporated.
The red plate on the bottom broke when I went to tighten it.
I don’t have to look far, I’m still playing the A7’s ?
Wowza.
I think in the golf hard goods industry there is a weird deal where it is really hard to stay medium sized. You either are able to stay small and maintain quality and accept a small market share but maintain a profit level. Or, you get really big and become a machine like callaway, taylormade, or titleist. That is why Nike bailed.
Cobra, is the only company I can think of that has successfully navigated that mid sized OEM water for a long time. They did/do it so well I think the past few years they have seen some good growth and acceptance At a controllable pace.
I think what may have be felled Adams was that they were a mid sized company. They put out some awesome products and gained a great following, then quality suffered due to not being able to handle it and the house of cards fell.
There may have been some leadership issues and bad decisions but I don’t know that. I do know they were very innovative and tech savvy. Many of the engineers going to callaway after the taylormade purchase.
I think that is why partly you see callaway leading the technology race at the moment.
Sounds like a Bryson problem! ?
Except it’s also not true. In 2012, which was late in the game for them, after losing their CEO, they still had well north of 50 million in capital.
You are speaking of a one hit wonder from a product that came out nearly 20 years before these record setting sales numbers. If that doesn’t show tenure, nothing will.
The windfall you speak of was not over a short period either. In 1996, the company had 3.5 million in sales. In 97, 36 million. It grew from there and with that growth, so did the employee count.