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Ashworth 09 Women’s Review

I am back for another week of reviews and this time we have a real treat. If you walk into any country or golf club and search through the apparel there is one name you will always see, Ashworth. When THP started our quest for the best in women’s fashion Ashworth was one of the first names that came to mind. We were thrilled when, after contacting them, they agreed to send some sample items for us to review.

When THP asked about the philosophy behind their product they had this to say:

“The design and merchandising philosophy of Ashworth s Spring/Summer 2009 collection is based on seven principles form follows function, commitment to quality, innovative fabrics, attention to details, comfortable fit, interesting and wearable color combos, and inspirational visual vocabulary.”

There are so many new and great things happening with Ashworth I don’t even know where to start. I know these reviews are for the ladies but I have to mention one of their new men’s lines, ASHW33, which is geared for a younger crowd. As explained by the company description, the ASHW33 line has performance fabrics that incorporate unique graphic elements and stitching details that create a subtle avant garde look with a mod fit, slimmer by one size than Ashworth s classic fit. The line reflects the company s deep respect for the innate style of the game.

You may have read in a previous review that I am a new found supporter of “going green,” and now so is Ashworth. Part of their new exciting Spring/Summer 09 collection is their new organic line, Ashworth Organics.

“Ashworth Organics is golf gear designed and crafted out of 100
percent organic cotton or sustainable, recyclable materials. For the game, for the planet, the Ashworth Organics is for everyone who is interested and onboard with the green initiative”.

The new ladies line is broken up into four groups; Core, Endless Bloom, Tahitian Shores and Spring Swing. Each offers an incredible array of colors, patterns, and styles that will not disappoint. I had the pleasure of trying a white polo with teal and blue accents as well as a jersey stripped polo in teal. The jersey fabric was incredible. I don’t know about you but I have some tee shirts that must be at least 20 years old and they are the softest and most comfortable shirt I own, this shirt felt exactly the same way. Most other athletic type shirts are a polyester blend, Ashwroth sets themselves apart by using cotton in their shirts. This is not for everyone, but it is certainly worth checking out, you may be very pleasantly surprised.

It seems right now that most of Ashworth’s clothing is geared towards men, but I see great things in the future of us girls. If you check out their website at Ashworth you can see all the great new items they have to offer. I have my eye on a great little dress that will really add to my ever expanding wardrobe. I always say golf is GREAT but it’s so much more fun when you look good doing it.

One last thing to note. Ashworth was recently acquired by Adidas-TaylorMade, so we really do not know what direction this line is headed in the future.

Your Fashion Guru

Golfer Gal

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Morgan Babbitt

http://thehackersparadise.com

Morgan is co-founder of The Hackers Paradise with her husband, and fellow staff writer, Josh Babbitt. Together they share a passion for all things golf, food, travel and their two precious puppies.

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13 Comments

  • I am interested to take a look at some of their things this year. I have never been much of a fan of their womens stuff because it has always been too traditional. But that little dress in the review looks very cute.

  • Each week I look forward to your reviews for my fashion advice. I have liked your taste so far. Finding the stuff I have not heard of is great and I have a whole new wardrobe because of it. I used to be a big fan of Ashworth but their clothes the last few years seemed a little plain. I will check out my pro shop this year and see what is going on. I too liked that dress.

  • You are truly a fashion guru. Keep it up. I try to catch your articles each week and after reading the forum cannot wait until 09 fashion week to hear all about the new stuff coming up. Will you be going to the PGA show with the site to give us a female perspective?

  • Judging by the review I think that it is safe to say that Ashworth is changing their ways. They were always too traditional for me, but these seem quite nice and Golfer Gal usually likes some nice stuff. I think she should not only write clothing reviews but also the stuff about golf itself. I love her writing style.

  • Thanks for the review. I prefer the smaller lines that you cover but these look ok. I love when you review lines that we have not heard of. My proshop carries only Ashworth, so I will look into it.

  • I will be attending the PGA Merchandise Show in January. I can’t wait to see what is new and exciting in the golf world, but more importantly I can’t wait to report back to everyone 🙂 I love all the comments and hearing everyones feedback so please keep them coming! I am always open to suggestions about different things you might like to hear about so please leave a comment on the website or feel free to email me at golfergal@thehackersparadise.com.

    Your Fashion Guru

  • I cannot wait to hear your coverage of what is going to be out there. I usually where pretty traditional clothing on the course, but have recently ventured out into the world and ordered some from a review you did recently. I love Ashworth, but this stuff was even nicer. I wait each week to see what the next find you came across. Thanks.

  • I found this review via a friend and I must say that I disagree a little with the comments above. I am a huge Ashworth fan and love their clothes. That being said, since reading this review I have gone back and read all of the other Golfer Gal reviews and I am shocked. We finally have a voice for us ladies. Keep up the good work. I am giong to order Pahr Golf based on that review by her today.

  • This girl knows her style and clothing like nobody else on the web. Keep them coming. I would love to get a run down of what you have coming up, so we know what to look forward to. Keep up the good work.

  • My local club sells Ashworth and I have asked for a year now to get other things. They finally added Cutter & Buck which is not any better. Golfer Gal, do you know how to get clubs to start selling these different companies?

  • Renee –

    I have noticed that a lot of clubs are very stuck in their ways when it comes to the clothing lines they supply, and mine is no exception. I am working on trying to introduce these outstanding brands into my club and as soon as I crack the code I will make sure to let everyone know. Until changes are made the the best way to purchase these items is online. THP readers receive a great discount so don’t forget to use the discount codes we have provided when placing your orders. Nothing makes me happier than a good deal, I think SALE may be my favorite word 😉

    Your Fashion Guru

  • I hope we dont see a mens review. Their stuff is boring. But some of the stuff seems exactly what my wife wears. I can check my local club.

  • The Pahr review made me buy the jacket. This one made me buy the dress. So cute. It is even better on, than it is in the picture.

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