We always applaud innovation and bringing items to market that are unique. Bridgestone Golf announcing a new golf ball doesn’t necessarily fit into that statement, as this is a yearly occurrence and the company is at the forefront of technology. Yet this ball, which might slip under the radar for some, caught our attention. Introducing the Bridgestone ELECTRON.
What makes the Bridgestone ELECTRON different is not necessarily the materials. You won’t hear us go too deep into the tech story on the firmness, cover material or number of layers. This ball is different. It was developed in a partnership with the First Tee, the organization behind the amazing youth golf programs. It will be available exclusively at Dick’s Sporting Goods and of course, their sister stores, Golf Galaxy.
“The new ELECTRON is an entirely new product for Bridgestone,” said Dan Murphy, President, Bridgestone Golf. “It’s designed to help younger players launch the ball more easily and have more fun playing golf. Bridgestone pioneered ball fitting and we’re proud to have used our data to develop the ELECTRON specifically to meet the needs of junior players. It’s a privilege to partner with First Tee and DICK’S on this initiative and we’re looking forward to this new golf ball helping juniors play better.”
What is the Bridgestone ELECTRON?
The Bridgestone ELECTRON is a two piece design that features a lower compression core. It’s designed to be easy to launch for moderate speeds and have a soft feel. The dimple pattern is shallow, which should help raise that flight a bit and be quick to climb. Something many younger golfers should enjoy.
“First Tee is dedicated to helping kids build character and develop life skills through golf,” said First Tee CEO Greg McLaughlin. “Partnerships like this create great opportunities to build awareness for First Tee’s mission and further engage kids and teens in the sport. We are grateful to Bridgestone and DICK’S Sporting Goods for this impactful opportunity.”
Why now? Why is the Bridgestone ELECTRON coming to market? The boom in youth participation since 2019 is up nearly 50%. Last year? It grew another 6%. With this jump in participation, Bridgestone was able to fit a substantial number of younger golfers. Which of course led to the data necessary to make this ball possible.
The Bridgestone ELECTRON is an addition that brings something unique. Apart from the message above, and the information on the materials, each ball features a message (shown above). One shaped in positivity and that is something I think everybody can get on board with.
It wasn’t that long ago that the Precept Laddie came out of nowhere because golfers of all ages found something not exactly designed for them, that ended up working well. Could the Bridgestone ELECTRON be up next? Will you be trying one?
The Details
The new ELECTRON comes standard with four different facemark colors per dozen and will be available exclusively at DICK’S Sporting Good and Golf Galaxy on April 29th and will feature a street price of $21.99 per dozen. For help selecting which premium Bridgestone model is the right ball for them, consumers should try Bridgestone’s Golf Ball Selection Guide.
