The winds of change continue once again, Bridgestone Golf is coming in with yet another collaboration effort, this time with the car culture fashion brand, Period Correct. Admittedly, it is exciting to see Bridgestone coming out of the phase of “we do what we do, because it is what we do” and instead embracing new and unique avenues, be it limited golf ball designs or collabs with other companies.
Who is Period Correct?
Hot off the heels of their work with Eastside Golf, this time around Bridgestone has teamed up with Period Correct. For those who may not know, this is a brand which is built around motorsport and car culture. The idea is that Period Correct “Redefines a culture lost through time, powered by the future of speed and modern design.” This is a throwback to the era of timeless aesthetics and craftsmanship in motorsport, with the goal of blending that mentality into modern apparel. They claim to be in their “own lane”, and they certainly aren’t exaggerating there.
Period Correct x Bridgestone Golf
While your initial reaction might be one of asking how this collaboration makes sense, I would urge you to step back and think about it. What goes more hand in hand with the auto industry than Bridgestone, a leader in the automotive industry for almost 100 years? Not much. So, Bridgestone Golf is seeking to connect the parent brands histories in a new way, according to President of Bridgestone Golf, Dan Murphy:
“We want to find impactful and authentic ways to introduce Bridgestone to that new generation of players. This collaboration uniquely leverages our car and golf cultures to meet new audiences through a shared passion.”
With that in mind, this collaboration was born, and as a whole this collection blends the Bridgestone’s classic advertising brands with car and golf culture through various apparel as well as golf balls. From hats to t-shirts, sweatshirts, and even the essential quarter-zip, each piece is part of what they are calling the “DRIVE Capsule”.
Though the articles within the collection feature the logo of each brand with a throwback feeling to them, rest assured the materials are as modern as they get. Speaking of modern, yes, the Bridgestone TOUR B X will be offered with the Period Correct logo as well.
All of the products in this collaboration will be a one time offering, and when they are gone, they are gone. More information as well as the ability to purchase the DRIVE capsule pieces can be found at BridgestoneGolf.com
