Lamkin Grips

| 5 Comments

Designed by Callaway’s Roger Cleveland, Wedges Debut Tour CC Grooves For Unparalleled Greenside Spin

CARLSBAD, CA, January 10, 2011 – Callaway Golf Company (NYSE: ELY) today announced the January 14th retail availability of its new X Series JAWS™ CC wedges. Created by Callaway’s Chief of Golf Club Design, Roger Cleveland, the wedges debut Callaway Golf’s Tour CC grooves. This groove can only be found in Callaway’s forged wedges and irons and is crafted through a proprietary process. The groove also conforms to the Condition of Competition guidelines.

The result of more than four years of research, Callaway’s new Tour CC grooves are widely considered the highest spinning CC grooves available. In fact, extensive test data suggests the new grooves produce up to 55 percent more ball spin than the leading competitor’s wedge grooves*. The new wedges feature up to 21 tightly spaced grooves that provide the maximum cross-sectional area to ensure that moisture and debris are swept away on shots hit from varying course conditions. The grooves can only be produced on a forged wedge, which enhances feel on shots hit around the green. The JAWS CC wedges are forged of 1020 carbon steel for a soft feel and feedback at impact on approach shots.

“Callaway wedges were in the hands of a number of PGA TOUR winners in 2010, including two major champions and the year-ending Tour Championship winner,” said Roger Cleveland, Chief of Golf Club Design, Callaway Golf. “They choose to play Callaway wedges because of the performance provided by the sole geometry, a softer feel because the wedges are forged, and groove technology that produces increased spin. We call it the ‘JAWS Groove.’”

New bounce options have been added for 2011, featuring soles that have been individually designed for maximum versatility, especially in firm and tight playing conditions. A zero bounce option is now offered in the 58- and 60-degree wedges. An eight-degree bounce is offered in 58- and 60-degree wedges as well. In addition to low bounce options in the aforementioned higher lofts, the JAWS CC wedges will now be available with reduced bounce offerings at 52, 54 and 56 degrees.

“These wedges can only be produced with a forging process, which provides a softer feel around the greens,” Cleveland added. “With up to 21 grooves–versus 15 on a standard wedge—you get more traction on the ball, which means more spin and more control. We have now added two new low bounce options in the JAWS Slate Series and the zero bounce wedge recorded its first win recently when Ernie Els won the South African Open.”

The X Series JAWS CC wedges are also offered with a C-Grind? sole, which enhances versatility and delivers precision shot-making by improving turf interaction. This “C” Grind relieves the heel and toe bounce and reduces the sole width, enabling golfers to lay the face open while keeping the leading edge down.

X Series JAWS CC wedges come in loft offerings of 50°, 52°, 54°, 56°, 58° and 60° and are available in either a new Slate finish or a new Brushed Chrome finish. The wedges feature a new product introduction retail price of $119 (with a True Temper Dynamic Gold S300 steel shaft).

For more information on these products and Callaway Golf’s complete lineup of golf equipment, apparel, footwear and accessories, please visit www.callawaygolf.com.

Did you like this? Share it:

Category: Equipment, Headlines & News, Wedges

About the Author ()

Comments (5)

Trackback URL | Comments RSS Feed

  1. Dr.Teeth says:

    These look great!

  2. AzRhode says:

    These look sweet. I won’t need new wedges for a few months but when it’s time, I’ll try these for sure.

  3. court says:

    Should be interesting to see how the new groove design does – though it’s also a shame that companies are going right back to finding ways around the new groove rule. The more these companies push the envelope, the closer we are to having a separate set of rules for pros and non-competing amateurs.

    I liked the Jaws wedges last year – solid feel.

  4. GopherNut says:

    They look pretty nice and I agree, when my non-competition wedges wear out, I might check them out.

    I am starting to shift towards having two sets of equipment rule books. It has worked alright for NASCAR which used to run cars very similar to what came out of the factory. It’s getting to be the only way to keep pros and amatures on the same courses without having to change the tees or course conditions.

  5. Trudi Kaller says:

    I definitely wanted to construct a message in order to express gratitude to you for those lovely tactics you are writing here. My time-consuming internet lookup has now been recognized with sensible concept to share with my family. I ‘d declare that we readers actually are truly blessed to live in a really good website with many perfect people with useful secrets. I feel rather grateful to have discovered your entire web site and look forward to some more excellent minutes reading here. Thank you once again for everything.

Leave a Reply