In case you have been living under a rock, when it comes to golf the women’s game is growing like never before. More and more women are actively enjoying this crazy game and embracing the highs and lows that come with it. However, there is a deterrent of sorts to that for some, and it is the equipment.
Historically, it has sadly been enough for some companies to slap a bright color scheme which someone there associates with femininity on clubs and call it a day. This has often meant either designs for the men made to hopefully fit women, or those with minimal innovation at all.
That isn’t how Callaway Golf rolls and thank goodness for that. As they put it themselves, “WE’RE ONLY GOING FURTHER”.
Callaway REVA RISE
The premise behind REVA from its inception was always about leading a REVA-lution (revolution), to turn what women’s golf club offerings had been to that point upside down and truly innovate. Since then, there have been multiple iterations, but REVA RISE is different.
This is a true passion project for the women at Callaway who are known internally as the WGC, the Women’s Golf Council. To say that this is a labor of love for them would be putting it mildly, as they have been involved in every single step of the development, design, and now marketing of this new lineup of clubs.
In all honestly, the amount of research and development that has gone into the RISE lineup would shock most readers. Every single aspect, from color, to the absolutely killer script Callaway logo, and the implementation of premium technology has been gone over with a fine tooth comb.
REVA RISE is about the woman who has gotten into golf and seen her game grow, likely outgrowing the box or intro set they started with, but not quite ready to move to an Apex or Elyte option. So, REVA RISE is all about the rise of their game, to a better club design built around the correct needs in the chase for speed, launch, and playability…not to mention a ton of bag appeal.
Callaway REVA RISE – Driver
There was nothing left to chance when it came to the development of the driver within this new Reva Rise lineup. It was critical to Callaway that they not only implement key technologies, but to do it with a focus on the needs of women golfers.
That first started with the AI 10X Face. Like with the Elyte drivers, this too has a uniquely designed face topography showcasing the 10X design. However, for this Callaway specifically dialed in their Swing Code to utilize the swings of thousands of fittings they have conducted and recorded for female golfers.
This means creating applicable face solutions which are optimal for the speed, path, attack angle, and miss patterns of the demographic Reva Rise is actually being designed for. Then, after adding in the Triaxial Carbon crown to really optimize the internal weighting and CG placement, Callaway has arguably designed the most tech forward driver for women yet.
Loft availability on the Reva Rise driver is 10.5 (RH) and 12.5 (RH/LH) degrees. They have a playing length of 44.375” and are paired with a UST Mamiya LINQ LTE 40g shaft.
Fairway Woods and Hybrids
Not to worry, these two clubs have just as much technology packed into them as the driver, but in a well conceptualized way. In fact, Callaway uses the term “Thoughtful Design” in reference to these, and that in and of itself is a brilliant thing to see.
In this part of the bag, turf interaction is critical. However, like all other aspects, it is not the same for men and women. Typically, women are much more shallow in their attack angle with hybrids and fairways than men are, so that needed to be accounted for. This is why there is no Step Sole in the Reva Rise. Since the goal is more shallow, it made more sense to alter the overall shaping and face depth as it is will have much more impact than the step would.
As with the drivers, the fairways and hybrids also use the Swing Code to develop unique AI 10X Faces which offer playability where it is needed most. Both clubs also work to get the CG lower to increase launch, with the fairways utilizing the Triaxial Carbon crown.
Both clubs come in a broad assortment of loft options as the hybrids are available in 4-9H (22-42 degrees) and fairways from 3W-11W (18-31 degrees). The 3W/5W as well as 4/5/6 hybrids are also available for lefties. The clubs are paired with the UST Mamiya LINQ LTE shaft in 40g as well as 45g respectively.
Callaway REVA RISE – Irons
On the iron side of things, the women’s Swing Code to design the AI 10X Face which they use was perhaps even more critical. Here, Callaway was able to target specifically their data on iron swings for women, rather than lumping all swing types together. As these are totally different swings, it of course resulted in a totally different AI face design.
Additionally, the irons are using Callaway’s 360 Face cup, a core technology in what the company does with irons. This means they left no stone unturned to create the fastest irons they could to maximize performance. Likewise, the Pre-Worn Leading Edge which is now on all Callaway irons is present here too, with its testing in all demographics constantly bringing more speed and forgiveness.
The irons are being offered in a 6-SW setup (46 degree PW) which can be blended with the various hybrids and fairways as the user sees fit. They are paired with the 45g version of the UST Mamiya LINQ LTE graphite iron shaft.
The Details
You might be thinking, “wow, that sure was a lot to read about women’s clubs” and this writers response would be damn right it is. Whether you are a female golfer, spouse, or parent to one, then the Reva Rise lineup should make you smile. Callaway is bringing designs to the table which have no trade-offs just because they are designed for women, and it is a breath of fresh air to see.
The Reva Rise lineup begins pre-sale 4/4/25 with products at retail on 4/25/25. Pricing on the clubs will be $499.99 for driver, fairways at $299.99, hybrids for $249.99, and the 6-piece iron set at $999.99.
For more information visit their website at www.callawaygolf.com.
