This week Chad Coleman from Callaway Golf joins the show and we discuss the game of golf as well as the branding and marketing that takes place in the digital age. From social media to food, and everything in between. Of course there is a contest as well, so see the bottom of this post for the details.
On This Episode
How he got started working for Callaway Golf
Good Content and Bad Content
Being Accessible to Fans
Hashtag Chad joins us on the Hot Seat for Fire Away
And so much more
Tackling on demand audio for the world of golf like never before, THP Radio presents this unique look behind the doors of the equipment world through the experts. The rules for The Golf Industry Uncut are simple. There are no rules other than the guest must be accessible to readers/consumers to discuss the show post broadcast.
This podcast is your chance to hear from those in the golf industry in a format that is completely raw and unedited. If there is an issue on the show, you will hear it. You will have the opportunity to submit questions for guests over the course of the year and even connect with them after each episode either right here on the THP Forum or through social media and let them know your thoughts or ask follow up questions.
Join us by listening below, or as always you can find us on iTunes at The Hackers Paradise.
Contest
Your job will be to answer 2 of the Fire Away topic questions that Hashtag Chad answered. Then you will submit your entry and see if you won. The full details can be found in the THP Forum, by clicking here.
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Not much not to like about #Chad. He’s done a wonderful job at Callaway Golf and helped bring the zoo crew personalities to us consumers on social media sites. He is one of the goods in this industry and appreciate what he’s done in helping Callaway Golf get back to the top.
Go Cowboys!
Was a very entertaining interview. Enjoyed learning how Chad got into the industry and he seems to be well organized and always thinking ahead on content.
His food choices are pretty spot on minus the salad on a burger. IMO he has set the bar for what social media should be like for a consumer goods company.
Great show guys! Hashtag is a great dude, I love hearing him talk about how he got his job and his passion for what he does is out of this world. Loved it!
Enjoyed Chad’s perspective on social media. Never thought about going to an interview and telling the employer what they needed! Very clever!