Off Course is back this week with a fantastic show. Hosted by Dan Edwards, each Friday he gives you a deep look into the world of golf and equipment in a way unlike any other podcast has done before. Today the CMO from Edel Golf, Chris Koske joins the show to talk about new irons, the brand overall and more.
It wouldn’t be Off Course without some tangents, but Dan and Chris discuss everything from how you bring a new set of irons like Edel SMS to market and a deep dive on how the weighting in irons and clubs impacts player performance. This show has a lot going on and is one you will not want to miss as Chris Koske goes Off Course.
Episode 114 is here and Dan and Chris Koske discuss the following topics.
The new Edel SMS Irons
Benefits of SMS Weight System
How Edel is Evolving
Growth in Stores
And so much more
You can listen to the show right here, Apple Podcasts or of anywhere you do your listening and downloading from. Search for the Hackers Paradise and make sure to subscribe so you never miss an episode. After listening, come back over and drop us a note below on what you agree and/or disagree with from the episode.
THPGolf · Chris Koske from Edel Golf Goes Off Course
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That’s pretty telling to me.
Hopefully you document it on here!!
Sounds like a great idea.
Having played a few rounds with these wedges now. I love to sole grinds.
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That is STRONG.
Im with you @Triple Frak .. I also snagged one of them. Figure it is the least I can do for everything @Koske and Edel has done for us.
Snagged one myself. Already got shipping confirmation
“Are you F’n a chicken back there?!” ???
I can’t wait to get the irons and putter in my bag. The wedges are so, so good
It’s crazy how upward the trend feels, eh?
The way Koske talks about the brand, it sounds like they are ready to get it done in the best possible way for golfers.
The equipment is so good. From putter to wedges and now the SMS irons. You just have to make a few swings to find out how good they are. I think the SMS tech in irons will be even better than it is in wedges.
Yes he talks about the Edel brand so highly, but not in a salesman type of way. He talks about it but the equipment talks louder for its self because they have done a good job making a great product, that fits a wide range of players.
I’m sure it is only a matter of time and it will only take one top 75 player on tour to take a chance with them for the brand to start getting a lot more recognition as a big time brand.
I think it’ll be more impactful for sure.
I’m also super curious to see whether players have a different weight setup in the long irons vs short irons etc
This is something I am curious about also.
Haven’t finished the whole pod yet but that was an interesting part hearing how they tested 8-8-8 etc. 6g seems like such a small amount of weight to me but it has such a wild impact on the overall feel. This experience with Edel has been a big eye opener for me in terms of my understanding of the swing, especially when hearing all the talk about “finding the slot”.
It’s crazy right? Think about how small the little weights are that they put in the tips of iron shafts to swing weight though. And now imagine how much better it is to weight in the center of the head rather than in the heel.
I’ll let you know just as soon as mine arrive. I will be in full tinker mode
Will be really interesting to get some further feedback on these when we have the chance. I see a lot of questions posted elsewhere about “when should I get fitted” or “what handicap level should I be for fitted clubs”, and after this year I will never argue against anyone getting lessons, but one of the biggest things I see is “well your swing can change and then you’ve wasted all this money on fitted clubs”. There’s no magic slice fixing bullet yet, but I think for a person similar to me that’s in that still figuring some mechanics out stage these might really help you improve and get more productive results in the meantime!
Yep, that’s the one in Rhode Island. The shop really is like @Koske describes. To me it’s like almost an independent skate shop feel. People just pop in to talk golf for a bit. Plus they remember EVERYTHING. I was talking about getting a putter fitting later this summer. Their response was something along the lines of “ah, so you’ll want something without any lines on top”. (I play an Edel brick with no lines)
This was a great listen. Thank you @Canadan.
Same here. Already with the wedge sets I’ve been reading about different weight locations on each one. I’m imagining for some the the long,mid,and short irons will each get their own weight location.
Thanks for tuning in my good man!
Clubs and tech will not disappoint.
Answered a lot of questions, great to hear about the options of weights from 2g to 10g and would be quite interesting to test say Hosel to Toe 2-2-8 vs 2-4-6 like mentioned in the podcast. I’d really get down a rabbit hole with this ?
it’s so interesting to discuss this type of experience as an amateur golfer, regardless of skill level – but then when you take it to the pro level where they have full control over their swing, it starts to really tell the story well.