Cobra Bio Cell Hybrid Review

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Continuing a recent trend of advancement in both function and form, Cobra Golf has released their 2014 line of metal woods, all sharing the name BiO CELL. THP had a chance to visit Cobra’s headquarters in late 2013, a trip that included numerous discussions with the company’s R&D experts and Tour staff. The company’s excitement surrounding the BiO CELL line was evident during this trip and they shared a great deal of information about the new line.

BiO CELL Hybrid

The BiO CELL Hybrid comes equipped with MyFly8 with SmartPad technology featuring 8 loft options for simple adjustability to maximize distance and optimize yardage gaps. The 17-4 Stainless Steel Body supports a thin, shallow high strength steel face insert with a driver-like construction that creates more face flex and greater ball speeds to deliver exceptional distance. BiO Cells and E9 Face Technology allow weight to be removed from the crown and face for a lower CG and higher MOI, increasing the sweet zone for maximum distance and forgiveness.

Key Technology

HIGH STRENGTH STEEL FACE

Forged thin, shallow high strength steel face inserts (Driver like construction) enables more face flex for faster ball speeds, longer distance, and higher trajectory.

Similar to driver construction, the BiO CELL hybrids have a steel face insert. The purpose of this design is to deliver a hotter face, and in turn more distance. While testing didn’t show the BiO CELL hybrid to be particularly longer than other hybrids on the market today, it did provide comparable ball speeds to others that are often considered the longest on the market.

BIO CELL E9™ FACE TECHNOLOGY

New BiO Cells combined with E9 Face technology removes more weight from the face and crown to reposition it low and back to deliver the best combination of a super low CG and high MOI.

E9 Face technology has been a staple in the Cobra brand for a few years now, and past testing has shown it to be quite effective at delivering a high level of performance both on center and off-center impacts. The introduction of the BiO Cells to this technology is essentially a way to further alter the weighting of the golf club, by removing weight from certain spots in the head (namely the crown) and repositioning it to improve launch conditions.

MYFLY8 TECHNOLOGY

Eight adjustable loft settings to maximize distance, manage trajectory, and optimize yardage gaps.

MyFly technology was introduced by Cobra last year in the AMP CELL line of metal woods, and proved to be quite popular with many of THP’s readers. On its face it’s just a standard rotating hosel adjustment system, but the addition of the SmartPad on the sole of the clubs allows users to maintain the appearance of a square face angle at address. MyFly8 gives each club in the BiO CELL hybrid line a 3° range of loft adjustment, as well as three ‘draw’ settings (achieved through lie angle changes).

Testing showed that MyFly8 worked easily and as advertised. Adjustments were quickly made with a few turns of a torque wrench, and face angle did appear to stay constant if the club was soled at address. Loft changes appeared to cause a visual change to trajectory during testing.

Specifications

Club

Adjustable Lofts

Length

Swing Weight

Flex

2-3H16.0° / 16.5° / 16.5°D / 17.5° / 17.5°D / 18.5° / 18.5°D / 19.0°41.00D2X,S,R,L
3-4H19.0° / 19.5° / 19.5°D / 20.5° / 20.5°D / 21.5° / 21.5°D / 22.0°40.25D2X,S,R,L
4-5H22.0° / 22.5° / 22.5°D / 23.5° / 23.5°D / 24.5° / 24.5°D / 25.0°39.50D2X,S,R,L

Due to the MyFly8 technology, the BiO CELL hybrids come in three versions, with lofts that are widely adjustable.

 

  • Stock shaft is named COBRA BiO Cell, available in 52g, 60g, and 62g weights depending on flex.
  • Lamkin REL 3Gen 360 Grip
  • MSRP 189.00

Aesthetics

The BiO CELL line features mid-size heads with fairly low profiles, which should appeal to many golfers looking to find a club that gives them confidence from the turf. A lack of offset will also be visually appealing to many, with the loft of the face quite evident at address.

Like the AMP CELL line, color choices remain plentiful in 2014. With the availability of black, Cobra is now offering a somewhat more traditional option in addition to last year’s silver, red, blue, and orange. Design details on the head are quite striking, with a faint representation of the cells that lie underneath the crown incorporated into the paint job, as well as a pair of curved lines that frame the back end of the club.

Feel at impact was somewhat metallic, without a hint of hollowness. Still, the sound wasn’t an absolute favorite compared to competitors, especially with off-center impact, which felt somewhat tinny and unpleasant. In hand, the BiO CELL is nicely balanced, and at a swingweight of D2 felt fairly hefty in the head, which was appreciated during testing.

The stock shaft in stiff flex seemed to match the club well for an average swing speed, providing sufficient stiffness without feeling boardy.

Performance

The 4-5H BiO CELL hybrid was tested in stiff flex both indoors using a launch monitor and outdoors.

As noted earlier, launch monitor testing showed the BiO Cell produced comparable ball speeds to its competitors, with slightly higher spin numbers on center impact. This resulted in carry distances that were very much in-line with other modern hybrids, but not noticeably longer.

Trajectory did change based on the settings used with the MyFly8 adapter, but were generally in the mid-high to high range on average, likely thanks to the slightly higher spin numbers the club produced. At its highest loft setting, the BiO CELL did appear to offer a higher trajectory and steeper descent. The need for loft adjustments will vary quite a bit on the individual level, but it does appear that there were noticeable differences in the various lofts available, which should benefit those looking to either maximize distance or find a suitable trajectory.

Though the feel on off-center impact wasn’t entirely pleasing, the BiO CELL hybrid did perform quite well on these strikes, especially in terms of directional misses. Rather than the feared big-left miss on toe shots, these misses were often met with a ball that started right and came back to either center or just left of center. Side spin was certainly increased on these misses, but it appeared to help more than it hurt in most scenarios. Low-face impacts weren’t handled quite as well as shots on the toe, with a noticeable loss of height and carry distance.

Final Thoughts

Whether it’s the pleasing shape and lack of offset, the range of color options, the seemingly above average level of forgiveness, or the numerous adjustments the club is capable of, the BiO CELL hybrid comes in a package that will appeal to a broad range of golfers. More information on the Cobra BiO CELL hybrid can be found on the company’s website, www.cobragolf.com.

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17 Comments

  • Great information here Hawk. Interested in putting these up against the other hybrids on the market. the 3w & 5W have left my bag for hybrids and will definately give this one a chance.

  • That’s a sharp looking hybrid. Interesting on the sound variance. Thanks Ryan. Cobra has some great products once again this year.

  • Sounds like a very good all around performer for you. No wow factor for you however. The higher spin does not shock me although maybe a shaft change could bring that down some.

  • Great review and MAN is that thing sweet!!

  • Appreciate the review here Hawk. I absolutely love the look of this with the bio cell pattern.

    You had me a bit concerned with the sound of off center hits but I was glad to further read that the performance of those strokes was still satisfactory. Also was happy to see that with loft adjustments the smart sole delivered as intended with keeping a neutral/square look at address.

  • Good stuff, Ryan. Great looking club. I had some success with the old AMP so this must be light years ahead. Would love to test this one out.

  • Great thoughts Hawk. Sounds like Cobra took a already great hybrid and just made some minor improvements. Love the steep descent talk though. Makes this a second shot beast.

  • Well done Ryan, looks like Cobra has a winner on their hands!

  • Nicely written Hawk. Sounds like it gives good audible feedback on misses but still performs admirably.

  • Good review.

  • I love the color of that hybrid. Well written review Mr. Hawk. . . as usual.

  • I love the write up Hawk, these look spectacular. For me the biggest selling point is the functionality of them, tons of loft settings per hybrid and I really like the D2 swingweight

  • I am surprised that I really like the look of these. I usually don’t like color on the club heads! I’d give them a shot, but not sure about the non pleasing aspect of off center hits, as I am usually off center.

  • Well done. I look forward to hearing more long-term opinions.

  • Sweet club. Tried it at demo days at Golfsmith in Austin on Sat. I bought the 3-4 and went to a nearby driving range to run through the different lofts and get a good feel for it. I wound up liking the 20.5 no draw setting the best for mid trajectory and good distance. A nice smooth long swing seems to work best for me. Attempts to really whack it hard did not produce more distance just a lot of effort for no gain. I will buy the 4-5 and pull the 4&5 irons out of the bag.I might abandon the 3&5 woods upon further use. Just need more time to figure it out. But this is definitely a great club.

  • Thanks the review! I went out and bought the 3/4 and the 4/5 hybrid but noticed something odd. The 3/4 has the steel faced *ting* similar to the FW wood, but the 4/5 is a MUCH more muted sound which almost sounds exactly like hitting an iron. Do they have a different face or is something wrong? It’s been driving me crazy. Thanks in advance for the help

  • Well, here I am 3 months after my wish to hit this hybrid and all I can say is, go buy one! First swing, maybe 90% effort, resulted in perfect ball flight, trajectory, and a nice landing exactly where I was aiming. Very easy to hit correctly and get the result you want. High on my hybrid ponder list.

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