For years now the members and readers of THP have continuously asked Cobra Golf one specific question without relenting. Do you plan on releasing putters?
The answer has always been the same, that the costs versus the benefits of getting into traditional putter design and production just wasn’t worth it as they wouldn’t put their name on just anything. That was the answer, until the Cobra KING SuperSport 35 Putter.
Today is a new day and if you have been paying attention, this a new Cobra, one not afraid of reinvention and disruption in a golf industry that so desperately clings to doing things the way that they always have just for the sake of it. Joining forces with HP and Parmatech, Cobra Golf has created and will be releasing a putter unlike anything an OEM has ever released, a 3D printed one.
Relationships Pave the Way
This has been a labor of love, and flat out cutting-edge technology for Cobra. Realizing that potentially creating and releasing a putter via traditional casting and forging methods would be tedious and costly, not to mention limiting for a company that has been all about pushing the boundaries in recent releases.
That is why they needed partners, and in the end, they joined forces with HP and Parmatech. Why them? Simply put, HP Metal Jet 3D Printing.
Although there are many out there doing 3D printing, Cobra believes that HP is the best out there, and a company more than willing to show off just what 3D printing can do, and why they believe it truly is the future of production for all sorts of products. Compared to traditional methods this is not only much faster, but the quality and precision is top of the line according to Cobra. To exemplify what this technology means, the relationship with HP began in 2019 and within eight months they coordinated and produced thirty-five iterations. Best of all? This also allows a company like Cobra to meet and maintain economic demands as well.
Rounding things out, they are also forging a relationship with SIK, the same brand which Cobra Ambassador Bryson DeChambeau works with. In Bryson’s own words:
“I’ve had a lot of success over the years with my SIK putter and was really excited to work with COBRA to develop a new way to manufacture equipment and bring this new putter to market, HP’s Metal Jet technology is an incredibly advanced production method and very exacting, which is pretty critical in golf equipment. I think golfers of all levels will benefit from the combination of COBRA’s high MOI design and SIK’s Descending Loft technology.”
Keep reading to find out more.
Cobra KING Supersport 35 Putter
To the meat and potatoes of it all, shall we? The first model being released in extremely limited quantities is named the KING Supersport 35. This putter design is fully 3D printed, something that is being done by one or two boutique companies out there, but by no other OEM and certainly not in coordination with HP and their Metal Jet printing.
The Supersport 35 is a heel-toe weighted blade putter that is slightly oversized in terms of footprint. Thanks to 3D printing not only was Cobra able to streamline the design, prototype, test, and release process, but they were also able to create something totally unique and not done before.
The body is printed out of 313 Stainless and features a wild and unique “metal lattice” within the frame that would be quite literally impossible via traditional casting or forging. The goal here was fine tuning the feel as well as moving weight to maximize the MOI in a blade putter without having to use adjustable weights or varying materials. The Supersport 35 also features a plumber’s neck hosel design with a 35° toe-hang. The putter is finished out with a CNC milling to bring out the final high-quality look, again faster and more streamlined than the usual putter production methods.
The Supersport 35 is finished out with a face design done in cooperation with SIK golf as previously mentioned. This is a huge deal as it is taking their patented DLT (descending loft technology) and implementing it into an aluminum insert. For those unfamiliar, SIK’s face design features four different lofts from the top of the face to the bottom (4°, 3°, 2°, 1°) and has been shown to provide consistent roll regardless of the persons putting stroke AoA. Needless to say, a tremendously cool aspect to this putter that will almost guarantee the performance it taken up a notch.
So, for those of you who have been clamoring for a putter, its time to get excited.
The number one question that will be asked with this new technology is what does it sound like? We dropped our tiny microphone near impact and rolled a few putts for you.
Just the Beginning
This release is the continuation of exciting outside the box and disruptive thinking from Cobra, first MIM, and now 3D printing, both things that no other major manufacturer is utilizing. That said, the company also assures everyone that this is just the beginning of their partnership with HP which will span multiple years as well as extending beyond putters. This is a new era in speed as well as quality, making the impossible possible, and to prove that there will be two more 2021 releases coming from these relationships.
What do you think of the KING Supersport 35? How about the new path that Cobra Golf is blazing for itself in the industry? Be sure to let us know both below as well as in the THP community.
The Details
Availability: November 20, 2021 – Only at CobraGolf.com
Price: $399.00
Specs: 34” only, with Lamkin SinkFIt Smartgrip featuring Cobra Connect powered by Arccos
Quantity: Very Limited
Ready to read whenever you are ready to write
Maybe a 14 club 2021 Morgan Club????
I keep looking at this getting a bit of a CURE vibe.
That said, I think it’s awesome to see this collab, and I really want to see what people think about it.
Could you elaborate a bit on the feel? Either in arc or at impact? Was it crazy different that other more "traditional" putters or largely the same? Did you notice or feel the Center of Gravity location resisting a bit of torsion on off center hits?
and we were just talking about putters LOL
How do you feel about a 34" putter with 35* of Toe Hang? The sound video they did in the tech studio is fantastic it sounds soooooo good.
I like the sensor embedded in the Lamkin sink grip. I really want to roll this.
I love the 3D printed metal story.
I LOVE the SuperSport name – that goes so darn well with their branding right now.
I’m pretty sure I like the look – stuff like this is supposed to be techy.
Sweet putter.
That black middle section definitely gives it a Cure vibe. Fortunately based on the video it won’t give the god awful Cure sound!
Here’s a question. Is Cobra becoming the leader in innovation in golf? MIM, 3D printing, milled wrap-around driver faces. They seem to be bringing new ideas to the table faster than others in the market.
In terms of materials and application techniques, they definitely have to be mentioned there.
haha damnit, I typed Pure didn’t I.. Oof.
I don’t have it in hand, I just wrote the release article. Though I’m fully planning on grabbing one on Friday.
The @JB sound video does a great job imo of explaining the feel as Sound is Feel in putters specifically.
CG being dead center of the face will make it a really balanced feel through the stroke.
This would be very cool to see.
These are old Cobra putters Team Hackers had customized for @OITW and @Master Yagley.
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You can never have too many Cobra putters! Just ask @Master Yagley !!!
Really different animals, but putting a Stroke Lab Triple Track #7 on the swing weight scale I got E 2.7 and this one gave me E 3.
The sensor in the grip is something I definitely noticed and could be a game changer for those who like cobra connect
I think every manufacturer brings new ideas to the table. It’s just different ideas or different applications. Callaway actually used MIM first, just not a whole club. Their work with the AI face has been hugely successful. They had cup face on irons, among other things. TM brought out moveable weights and completely changed driver design. Adams had speed pockets. Ping used turbulators and now almost every company has had some kind of bumps on the crown and/or sole for aerodynamics. Cobra has a little more leeway to be radical, in my opinion, because that’s part of their identity. Titleist can’t really come out with a lime green driver or people would burn down their offices. They have their own tech with the concept series and new metals in the driver.
As far as the putter itself, love it. Not a fan of the name or the price, but it looks excellent.
Cost is likely due to a limited release and outsourcing the build. 3D printing is much more cost effective if you own the equipment.
Reason I bring this up as in the Ping Prime Tyne PLD thread it was mentioned that their $399-440 price tag was thought of to be pretty high and that was for a milled limited release putter.
The future is discussed at the bottom of the article. Pretty fascinating stuff if it comes to pass.
I like this putter and see the potential for customization… and would be willing to pay their asking price if I could get it customized the way I’d like. Like maybe with red lattice, blue body, white neck, and a blue shaft…
Or orange lattice, black body, black neck, and an orange shaft…
Or gold lattice, black body, black neck, and a black shaft…
Or… or… or… maybe something with sugar skulls on it…
I get a Cure, Truss, and Aidhm trifecta vibe?!????
Are we looking at the same pictures? I guess I can see the Cure with the extended areas on heel/toe though nowhere near as large and maybe Aidhm with the lines in the black but Truss? I don’t see that at all
As far as cost, I do not think the savings is as much as you think at this point.
From what I know 3d printing set up fee is low but the cost per unit is higher than traditional methods.
Traditional methods the set up cost is high but cost per unit is lower than 3d printing.
I also know Cobra has brand new 3d printing technology they are working with that is much quicker and more suited for mass production so those stats above could be in the process of being changed.
Truss with the indentions on the neck…
Cure, for me, less so on the curvature of the toe… that’s more wedge shaped… but on the back it’s reminiscient of a cure…
Cant forgot about the spider blade look on the bottom
I don’t see Truss, Cure yes and the AIDHM specifically the K series the back looks ballparky
Ok that I can see but this is nowhere near as UGLY as a Truss haha
Let’s see a midmallet!
I think it’s the Truss logo that I’m seeing?
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