Describe Ben Hogan Golf in a Single Word

Recent article by Forbes discussed the success that Ben Hogan Golf is having during these uncertain times. The direct to consumer equipment company had a record setting month of May in sales.

Part of that reason is their social distant model to begin with, where the equipment is ordered online (although they are in Club Champion for full fittings). The other part comes from their recent releases which feature new ICON irons, hybrids and utility clubs.

If you were tasked with describing the brand overall in a single word, what would it be? Sound off below.

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