The Design Process of Golf Clubs

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The Design Process of Golf Clubs

One of the questions that comes up all of the time on the THP Forums and at THP Events when the chance arises, is about the process of creation. The steps from beginning to end on how drivers are made. How early are they working on new clubs and what does the entire checklist look like from idea to seeing it on the shelf of your favorite retail store.

When you have two people that have both done this for decades, give them the direction and let them have a conversation about it in detail. What comes is a fascinating look at the conception, birth and production of the new lines from Cobra Golf. If you ever wanted to know how the entire process works, here is Michael Vrska and Tom Olsavsky

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What do you think of the new milled face on the Cobra KING F8 drivers?

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Josh Babbitt

Josh is the Publisher of The Hackers Paradise and co-founder of THP Media with his wife Morgan Babbitt. Together they share a passion for golf, and they travel the country in the THP Tour Van bringing their love and knowledge of the game to golfers everywhere.

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  • Two years of production from a one minute idea. It always amazes me how these guys think and innovate. As good as the F8 is they have a team work in something even better. Amazing!!!!

  • Really cool conversation. It’s great to hear a little about the full design process from the classic “what if we try…” to a finished product. Hearing all the assorted steps really highlights how many moving pieces there really are.

  • I love the face on the new Cobra driver and frankly can’t believe that all drivers aren’t done this way.

  • Really fascinating to listen to two well respected industry veterans discuss the process from general idea all the way through finished product ready for market.

  • another fantastic video! really interesting to hear that there isn’t as much copycat or stealing of ideas that we think. t.o. has a great way of explaining the process.

  • Great video – learning about the process to getting on the train was great. I also thought they had longer than a 6 month lead time.

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