Over the years here at THP, there have been a lot of “aha” moments for me when it comes to golf equipment. However, there might not have been a more significant one than Edel Golf’s putter fitting process, namely the impact of aim bias and how something as simple as a laser can unlock a new world of confidence on the greens.
Previously, the opportunity to go through that laser process which unmasks all of ones putting alignment and aim shortcomings was available only during fittings with Edel certified locations. However, in one of the coolest moves ever, that is no longer the case. Now with an official name, “Aim Check” is here, and available for golfers everywhere to purchase outside of an Edel fitting and use with any putter they wish.

Edel Aim Check System Review
In putting, alignment is everything, and according to Edel’s research, 97% of golfers are not actually aiming at their intended targets. The reason for that? Aim bias. Aim bias is maybe the most under talked about aspect of putter fitting out there today, there is ample focus put on the shape, size, weight, toe-hang, and any other number of things, but never how each golfers own natural bias is impacted by them. To be honest, most golfers don’t even have a clue what their aim bias is, though when they become aware of it, they are freed up to make a more educated decision in their putter selection process.

That is where Aim Check comes in. The beauty here lies in the simplicity. Edel has created a “puck” which is the exact size of a golf cup, and within it there is a channel which allows for a strong laser pointer to be placed, this is the aim target. The Aim Check kit also has reflective mirrors with a light adhesive backing on one side to make it usable on all putters. After placing one of those mirrors on the putter impact location, you then set up the laser to hit the back/center of a golf ball.

From there, the golfer addresses the ball, aiming at the puck, and removes the ball while keeping the putter stationary. This allows the laser to reflect off the putter face and on a background show where you are actually aimed in relation to the target. While the kit doesn’t include the fancy pop out laser backdrop screen (similar to car windshield shades), it can be purchased separately, though you can also use a wall behind the puck and it works just as well. Based upon where the dot reflects, you now see your unmasked aim bias.

What do you do with this information though? Previously, in Edel fittings, you would then be dialed in to the correct headshape, alignment, neck style, and even lie angle until you got your natural aim bias to center. Now, it becomes a practice aid in trying to correct it yourself with your current putter, or possibly going down the rabbit hole of finding a better fit. What is yet to be seen, is does it point people back to Edel and their certified fitters to be further educated, or does offering up this very cool kit actually cut their legs out from under them by allowing golfers to use it to allow other brands to fit their needs more? Only time will tell.

The Aim Check putter kit is priced at $95.00 and is currently available directly from www.EdelGolf.com.
This is a great compliment to their suite of offerings. I can’t wait to get my hands on one.
I really like this concept! I may need to try one of these to learn what my aim bias truly is
This is certainly pretty cool. Is this something you use for informational purposes and once you know you know sort of thing?
Really cool concept to help with something that the majority struggle with. 97% is a lot, higher than I would have thought.
Nice review [USER=1579]@Jman[/USER]! This is a really cool tool Edel came out with. [USER=48854]@Wildcat[/USER] brought it to the course one day for me to try. Simple set up and instant results to see your true aim.
Love what Edel is doing!
I definitely need to check this out.
It’s funny, I want to try it, but my putting overall has really improved just from overall play and practice, so I am afraid (sort of) to find out that I am doing better despite my potential aim bias. Or, maybe despite that maybe my brain is self correcting? No idea.
Reading [USER=1579]@Jman[/USER] original Edel fitting review was what drew me to go through one myself and this little laser was definitely one of those AHA moments. When you went through a CC fitting two months earlier and they put you in X, to see the Edel laser pointing 8-10 inches off target was a bit of a F$%#%%# moment.
These are really cool and I’m glad they put these out there, the fitting isn’t always readily available in everyone’s area so at least getting the laser out there seems beneficial. Well done as usual [USER=1579]@Jman[/USER]
[QUOTE=”jdtox, post: 12569114, member: 5944″]
This is certainly pretty cool. Is this something you use for informational purposes and once you know you know sort of thing?
[/QUOTE]
I’d think it falls in the camp of once you know you know for that particular putter, and maybe a check in the event you migrate into a different head?
I’ve been using it once a week or so before putting practice on my mat just to get my eyes used to what proper aim should look like.
Not saying it is magic, but i did have one of my best putting rounds in a long time this week.
[QUOTE=”jdtox, post: 12569114, member: 5944″]
This is certainly pretty cool. Is this something you use for informational purposes and once you know you know sort of thing?
[/QUOTE]
I love mine. And I would say no. I continually use it to train my eye. I think it gives good initial info about your bias but I think continually using really helps confidence and actual aim.
In a 5 min session, I’m not always aligned right. I’m getting better but still a work in progress. I step back each time and line up again.
[QUOTE=”jdtox, post: 12569114, member: 5944″]
This is certainly pretty cool. Is this something you use for informational purposes and once you know you know sort of thing?
[/QUOTE]
I think once you know you know, but you can also go back and get it redone every once in a while. Bias being what it is, it can change over time and it can also change from stick to stick.
New grips in the 7/11 parking lot – time to retest.
I used this during my putter fitting to
get the correct neck for my setup and haven’t looked back.
Based on what they told me at Edel HQ and my personal results most golfers would be shocked at their aim bias on a 20’ putt.
This was eye opening when I did my Edel putter fitting. It’s amazing how poorly I was aimed. I need to get one of these to train my aim
[USER=1579]@Jman[/USER] I really agree with your last paragraph. If I can teach myself to aim with my favorite putter and/or use it to try out different putters, I’m less inclined to really try an Edel.
[QUOTE=”willplaysgolf, post: 12570558, member: 61852″]
[USER=1579]@Jman[/USER] I really agree with your last paragraph. If I can teach myself to aim with my favorite putter and/or use it to try out different putters, I’m less inclined to really try an Edel.
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I appreciate you reading it!
I’ve been a bit surprised more didn’t see/catch or have thoughts on that.
To me, as cool as this is, I’m not sure it’s a great move for them as the goal is to be a putter manufacturer rather than a training aid manufacturer who helps people buy other putter brands that fit better….
Really great writeup [USER=1579]@Jman[/USER]. I did an Edel fitting years ago and this step in the process was an eye opener! I played my Edel putter for years and have since moved on but purchased a putter that met the criteria from my fitting. My aim hasn’t been the best lately so I may give this a try. Thinking you’re aiming at something and knowing 100% where you’re aiming are two different things.
I agree about this being a risk to loosing out on sales. What’s more, I’m not a fan of their newer putter models. They abandoned the classic looks they used to offer and the inserts were off the charts great!