Since the brand made its debut way back in 2016, EVNROLL Putters have maintained their initial surge of popularity thanks primarily to their SweetFace technology. While the shapes and stylings have changed over the years, that tech has been the key to the performance consistency that EVNROLL users have come to demand on the greens.
Although there is certainly an aspect of “if it isn’t broke, don’t fix it” there, after nine years, EVNROLL believed that they have finally managed to improve the tech, and they are debuting version 2.0 today with the release of the new Origin lineup of putters.
EVNROLL ORIGIN Putters
In recent years, EVNROLL has not been afraid of expanding their offerings. Whether via aesthetic and material changes, or even their most recent leap into the world of Zero Torque, there is always a unique balance of paying attention to the trends while staying true to their core technology with SweetFace.
So, as you might expect, for EVNROLL to be willing to finally evolve that keystone tech which they are built upon, there has to be some definite performance improvements.
Originally designed by Guerin Rife (yes, that Rife), the key behind SweetFace was the use of not just a grooved hitting surface, but a uniquely designed one. By having the grooves be wider in the sweet spot but narrowing as they worked to the edges of the strike area, Rife found that there was a dramatic improvement in dispersion on misses. The variance in the groove width not only retained more consistent distance control across the face but also helped redirect misses down the target line thanks to the unique v-shaping.
In testing, it not only worked, it worked staggeringly well, becoming not only the foundation to EVNROLL, but also being mimicked by a few other brands in their own ways. Even still, there were areas in which the brand knew they could improve, and with time and investment to testing new variations, they arrived at SweetFace 2.0.
EVNROLL ORIGIN – SweetFace 2.0
While the name might not be the most innovative, the science behind it certainly is. Step one for the new design was the move from straight grooves to a wave like pattern. According to EVNROLL this reduces the vibration at impact and has made for even softer feel/feedback to the user. So as not to get too soft though, each of the Origin models now have a thicker area from the face to the cavity to retain some solidness.
An interesting note on the wave pattern versus the traditional straight grooves is in what they are calling the “dimple effect”. This was a situation where at times a dimple location impacting the straight grooves could lead to some unintended performance effects. By moving to a wave shape, they claim that the randomness of the wave will cancel out the randomness of dimple location on strikes to keep a more consistent roll all of the time.
Most important though is the move to reduce the groove depth by 50% from the original SweetFace (0.010” to 0.005”). This reduced what the company refers to as “dwell time”, or how long the ball is in contact with the face. By keeping the parabolic face design, but decreasing the depth, the internal testing has shown the same distance and speed retention benefits, but with a quicker overall roll.
EVNROLL ORIGIN – Shapes
Beyond the new face, each of the Origin shapes are fully machined and milled from 303 Stainless as well as 6061 Aluminum within one of the models. The focus was not just on shapes but ensuring that the CG of each head would be located in the precise center of each putter. Additionally, EVNROLL remains adamant that as length of putters change, so too should the head weight, so each model of the Origin lineup also utilizes adjustable sole weighting.
The full lineup consists of four different models. In more traditional shaping, the ER2 is a double wide blade and the ER8 offers a compact mid-mallet look which has grown in popularity. For the mallet fans, the ER5 is EVNROLL’s take on the fanged design, while the ER10 is the most technologically modern offering of the Origin lineup combining stainless and aluminum into a design which maximizes MOI.
The Details
EVNROLL is adamant that with SweetFace 2.0, they have found a definitive performance gain on the greens from what was already a very performance driven lineup in the past. This is something that THP will be testing very soon, so be sure to stay tuned for more on that in the near future.
The Origin lineup of putters officially come to retail 12/1/25 with each of the four shapes coming only in single-bend shaft orientation, but also in both RH and LH in all models. More information can be found at www.EVNROLL.com.
