- Moderator
- #51
DISCLAIMER - I haven't watched the Rick Shiels video or read the TM website blurb
Based on what little I have read, are they hinting that the 'everyone gets faster' line implies to people who don't hit the centre of the driver on every shot?
From what I understand, the sweetspot on every driver these days is pretty much at the limit, and it is off-centre hits where the loss in ball speed is now less and less?
I think a lot of people are missing the point of "Everyone gets faster" at least they way it was presented to me. This is about making sure every head is as fast as possible, and as close as possible to the legal limit. That is why I think this image is so good.
That photo isn't just about TaylorMade vs the world, it's about drivers before this release. They talked about the spicy or hot heads effectively getting allocated as tour drivers, and a big concern was about a golfer going to a fitting and saying "I want that driver" and getting a different experience once their order came in. It's about making every experience the same, and as strong as possible.
Talking with Brian Bazzel who is the VP of Product Creation at TaylorMade, he made a point of saying even a simple finish change on the top of the head (think satin vs gloss) has an impact on the way a head closes in or departs COR. It's pretty wild.