With all the technology packed into the drivers and shafts today, it can seem daunting to the majority of golfers where to begin when choosing the right driver for them. THPers clearly understand the need to spend time with a launch meter and club fitter. However, there is always the question of where do you begin? How many of you were willing to walk into a fitting and truly give into the process and make decision based solely on data? Or did you let your personal preferences in style, sound, or label enter the process? Clearly any driver you want to drop coin on needs at some level be pleasing to your eyes, but is that a 10% or 50% influence on your ultimate decision? If looks/sound/brand are important, did you compensate for launch and spin data via shaft choice so that you fit into a head more pleasing to your eye?