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I’ve researched this for a long time and even the DTC companies have Chinese components. Most, like Sub 70 and New Level among others just as high quality forgings as Titleist, Callaway, Cobra, TM etc., just more affordable. Marketing and player sponsorship are also a reason for the high price of the big names. Tour edge are reasonably priced but have a big red, white and blue sticker on the shaft that would lead people to believe they are made in America, but it says “Assembled in America “. Most golf balls are made in Taiwan, your bag and umbrella are made in China, your Nike apparel is made in China, etc. Gotta live with it or just not play the game. Some manufacturers are even having their clubs assembled in Mexico. Just look at the label to find out where each component is coming from. China has no laws against pollution also but we have the EPA. Therefore they can forge clubs and have runoff of toxic chemicals into their waterways. Also, no labor laws and a ver low minimum wage thus assembly of Cobra clubs in Mexico. All infuriating but that’s what we’re accustomed to.
Titleist, Callaway and Bridgestone make most of their golf balls in the US.
Taylormade makes their tour balls in the US.
Some of those smaller DTC companies might have near net forgings made in the same locations as other brands, but personally I do not believe that makes them one and the same. Whether one views this as positive, negative or anything else, the R&D side of things is vastly different. A brand like Sub70 or New Level does not have multiple CAD designers, super computers or anything of the sort. Does that make their equipment lesser? That depends on the person buying it, but to some it might.