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Interesting. I can't imagine the likes of Hudson Swafford or even Sneds winning paid dividends, but I guess golfers will decide that with their wallet.Your are correct however that is the chance you take to increase your exposure.
Bridgestone has some money to risk - If you are in the Golf Ball Business, your are in the Commodity business. Bigger Volume, Lower Margins.
Take a shot, Shake it up - Make yourself noticed.
Heck, I've seen Wilson sponsoring some younger players on European Tour.