The Truth About Golf Ball Sales

[HardcoreLooper]

Perhaps, but you forget about the marketing prowess of Achushet and how gullible some people are in thinking that Titleist is the only ball to play because some TV ad says so and because so many tour players use Pro V1s.

Yeah, but don't discount what grassroots word of mouth can do. Remember the Precept Lady phenomenon a few years ago?

 

[JB]

WSE,
In theory that is correct, however they still have a percentage points to go up or stay the same rather than go down.

 

[Hanks]

Fantastic info....so glad I play e6's and don't follow the Titleist herd that a lot of my playing comrades seem to be a part of.