ryebread
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How is Mizuno a boutique iron? They cost the same as every other forged players iron on the domestic market...
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When I say boutique, I'm not talking about price. I mean an OEM that is known for one product more than anything else. They have small sales volumes even in the segment they specialize in, but in that particular segment they are widely recognized as one of the best and will have a cult like following. You might see 20 mixed OEM bags lined up, but only see that OEM represented in that one segment. If you don't like the term boutique, pick something else.
I think Mizuno makes great clubs. I rarely ever see anyone gaming anything but their irons.
My other example that I put in this group was Tour Edge. I think their Exotics and CB lines are awesome, but you will primarily see people gaming the fairways. You'll occasionally see a hybrid or driver, but it is typically always the fairway.
Adams used to fall into this group related to hybrids. Yes, you'd occasionally see a SGI full set or a fairway, but it was almost always a hybrid. Once they were bought by TM, they just joined the machine that is the #1 slot.