Is there a golf course that you normally play at or a driving range that you go to? You could always start there. Also, if you have normal playing partners, ask around to see if they've taken lessons from anyone that they like. Word of mouth is a good source of referrals for golf instructors.
T4K hit the nail on the head. My current instructor has told me that he asks that question to every student he teaches, and that his approach differs significantly when the answer is "I want to break 80 regularly" as opposed to the guy that says "I want to fix my driver slice before this weekend because I have my member-guest tournament coming up." Also, you have to find someone that can explain the golf swing to you in a way that you can understand, so that you know what you are trying to do when your instructor isn't around. Sounds simple, but it's not for some people.
Yeah my local course does instructions and has a development program. I based on what I've seen when I'm at the range this guy takes on more beginners and it's really basics. Not that I can't learn a thing or two in that case but I don't get the impression he could get me to single digit HC.
I've done some research and there's a few that are within an hour drive that I'm happy to make but they almost seem like a "factory" of sorts, or like a car service center.....you schedule online and just show up. He spends his time with you and it's on the the next person.
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