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To understand this new Hot Launch lineup, we must first understand what Hot Launch means to Tour Edge and golfers. One of the top sellers for the brand overall, Hot Launch promises and executes a custom fitting program at relatively low price points and delivers it in 48 hours.
At launch, the company will have about 850 fitting locations with a mobile Hot Launch 521 fitting bag. Is that a lot? It has increased their custom fitting by over 300% all while still delivering in 48 hours. The dramatic shift in Hot Launch products started with Tour Edge with HL3 and then continued with the current (past when these hit stores) line of HL4. 521 is coming soon and takes the entire program to a new level...
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