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The TOUR B line of balls has been incredibly popular on the THP Forum since its release about 18 months ago and this year the e12 CONTACT has continued to gain steam. In the bizarre golf industry landscape we are currently involved in, and the game is growing, we wanted to catch up with Bridgestone to discuss their latest, the future and more.
THP: How has the year been for Bridgestone Golf and the overall golf ball market?
Elliot Mellow: According to the NGF and other sources, participation in golf in terms of rounds played was up approximately 13% in 2020 and our business was up around 18%, so we outpaced the industry, so to speak. In fact, demand has been so extreme that at times we have...
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