When you treat your largest events to be like the Super Bowl, it isn't hard for some of the other events to be the equivalent of a Jaguars/Jets game.
If you treat everything special, nothing is special. If treat certain events as being bigger and better than the others, the other events are bound to have a lesser priority.
If I'm a rookie on tour, the Barbasol Championship is a chance for me to make some money and establish my career when no other big names are there. If I've won 30 million on tour I'm only working the weekends I want to work because I'm allowed to do that as an independent contractor.
If you treat everything special, nothing is special. If treat certain events as being bigger and better than the others, the other events are bound to have a lesser priority.
If I'm a rookie on tour, the Barbasol Championship is a chance for me to make some money and establish my career when no other big names are there. If I've won 30 million on tour I'm only working the weekends I want to work because I'm allowed to do that as an independent contractor.