Fuji was the first one I was thinking about because with the Ventus line, they seemed to gain a ton of traction with similar technology application with the shafts.The key is the materials, according to Aretera. Based on their information, the types of exotic materials they’re applying are thinner and lighter, which allow for such things.
Now, it’s not to say others aren’t using similar exotic materials or their own processes for applying the plies in a non traditional way, because they are, some are innovating insanely hard there, but this is Aretera’s story for theirs. For which I personally, with no evidence at all, take as a shot to those like Fuji more than others.
Again, not knowing the full history of Aretera, it reads like they took that mindset and took it up several levels.






