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Brand Story: Understanding the Dominance of Odyssey Golf

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JB

JB

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Watch just about any tour event and witness a sea of familiarity. That white face as the putter makes impact with the ball is nothing short of a dynasty at the PGA Tour level. How did it get that way and where did it all begin?



Last month we featured a THP Live with Sean Toulon, where he took questions from golfers ranging from technical info to new releases. In a passing moment, the conversation shifted to tour usage and paid staff members vs non-paid. The number stood out enough that we wanted to take a bit of a deeper dive.



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The Original Odyssey Stronomic Rossie I



Odyssey Golf...
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Brilliant article @JB thank you for sharing. For 70% to use something that they are not being paid for in a sport where brands pay for their exposure seems incredible.

I know I'm currently using a different brand putter, but I have to agree the change in feel of a putter face to have that softer feel is incredible and worth it for people to try.
 
The easily identifiable red shaft is everywhere during a tournament. Their lineup is so deep, they have a great putter for everyone.
 
Enjoyed the article, getting to experience the putting lab in ECPC was an unreal experience and realizing the 31 year journey is quite extraordinary.
 
This is a great writeup @JB ! 70% unpaid is crazy and I didn't realize it was that high. I remember as a kid, I wanted an Odyssey Rossie II so bad I couldn't stand it, but grandparents bought me the cheapest things to get me into the game, which was completely understandable, and I remember I purchased my first Odyssey putter in 2016, while on recruiting duty for the Navy. It's all I have owned other than my short stint with a Scotty prior to going to the Grandaddy. The Toulon's are fantastic, but there is just something about an insert that is so much better for me. We just get along and Odyssey/Callaway makes the best insert in the business. WHITE HOT!!!
 
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ttucliffhanger said:
This is a great writeup @JB ! 70% unpaid is crazy and I didn't realize it was that high.
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Yeah it's a big number. While they do not normally have 70% of the putters in play during a given week, based on the stats in the article, you can see they are the most used week in and week out.
 
Loved that article. 70%unpaid...Wow!!!

Just loved my 2ball blade and O-Works 7 red!
 
JB said:
Yeah it's a big number. While they do not normally have 70% of the putters in play during a given week, based on the stats in the article, you can see they are the most used week in and week out.
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Oh for sure. Still pretty cool when you look at it from outside the box and a business stand point.
 
Great article. The length of dominance on tour is really incredible. In such a competitive space, unreal. Add the amount of unpaid usage and it's crazy talk lol.
 
My first putter I bought after getting into golf was an Odyssey metal x blade putter. Still have the putter with a super stroke 3.0 on it. Every once in a while I pull it out and putt around with it. Still a solid putter 10 years later. Can't say enough good things about their Toulon line as well.
 
I love these Brand Story's @JB. Thanks for writing them. I actually had no clue Odyssey was that dominant on Tour. I remember their come up, but didn't really realize they had overtaken Cameron putters so thoroughly.
 
DataDude said:
I love these Brand Story's @JB. Thanks for writing them. I actually had no clue Odyssey was that dominant on Tour. I remember their come up, but didn't really realize they had overtaken Cameron putters so thoroughly.
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They have pretty much owned the space at the tour level for a very long time based on my research. They will lose a week based on count here and there, but the majority week in and week out is Odyssey. Even with the data I get each week, I was unaware how much of that usage was unpaid.
 
That 70% stat shows how dominant Odyssey is in the putter world, and rightfully so. Great deep dive.
 
Interesting write up and information about Odyssey putters. I would never have guessed the 70% figure. I always like learning as much as I can about the equipment and the brand.
 
ttucliffhanger said:
This is a great writeup @JB ! 70% unpaid is crazy and I didn't realize it was that high. I remember as a kid, I wanted an Odyssey Rossie II so bad I couldn't stand it, but grandparents bought me the cheapest things to get me into the game, which was completely understandable, and I remember I purchased my first Odyssey putter in 2016, while on recruiting duty for the Navy. It's all I have owned other than my short stint with a Scotty prior to going to the Grandaddy. The Toulon's are fantastic, but there is just something about an insert that is so much better for me. We just get along and Odyssey/Callaway makes the best insert in the business. WHITE HOT!!!
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I still have my White Hot 2-ball putter which I bought in 2001. May need to take it out next time for a spin.
 
Ohhhh I cannot wait to sit and read this article today.
I need to clear some space on my calendar to read through it many many times.

 
mmaynard11 said:
I still have my White Hot 2-ball putter which I bought in 2001. May need to take it out next time for a spin.
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My first one was a White Hot D.A.R.T putter. Such a good putter, but gave it to my buddy when I got back from the Grandaddy. He's still gaming it to this day.
 
Really enjoyed this article - thanks JB. I'm curious, how did they come up with the stronomic material? And, before white hot didn't they have other colors that supposedly corresponded to softness? I seem to recall maybe green and blue? I've still got a Stronomic Rossie and mess around with it from time to time. Only double bend shafted putter that I can use!
 
I have owned a few different odyssey putters over the years. I am willing to bet that pretty much every golfer that has played more than a few years has owned an odyssey at some point.
 
Just great putters and plenty of options. Great article!
 
JW Smoove said:
Really enjoyed this article - thanks JB. I'm curious, how did they come up with the stronomic material? And, before white hot didn't they have other colors that supposedly corresponded to softness? I seem to recall maybe green and blue? I've still got a Stronomic Rossie and mess around with it from time to time. Only double bend shafted putter that I can use!
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I am not sure on the origin in full to stronomic other than something softer then straight steel used in most lines at the time.
 
Great stuff, @JB.
That 70% number is amazing. Heard it on the live stream, but reading it again in the article, it still blows me away.
 
GolferGal said:
I love learning more about the history of brands, great article!
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Exactly what I was going to say! 😊 I love these brand stories!
 
Thoroughly enjoyed the article and I while I knew of the dominance of Odyssey on tour, it's wild reading the numbers.

Perhaps, the best part of the article is the caption under one of the photos: Sean Toulon Doing His Putter Inspection Pose.
 
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