We've launched the new forums! Read more here

Brand Story: Understanding the Dominance of Odyssey Golf

I've heard the logo is a "swirl" 😄

Can't wait to dive into this one later.
 
Nice writeup on a fascinating topic. Watching the Tour events, it is hard not to notice the massive presence of their putters. And in my own case, I can't think of a year where I didn't have at least one Odyssey putter. They stand out, indeed.

Ps. Love the Sean Toulon picture caption. (y)
 
JB said:
And vice versa. I am of the opinion, like you, a round or practice session and you are pretty good to go.
Click to expand...
Agreed. To me, the Toulon milling is softer than say Scotty milling and is an easier transition going from insert to milling or vise versa, but still a difference.
 
"Toulon doing his putter inspection pose" 😄
 
The Rossie 2 was my father's favorite putter for years. I still have it :eek:
 
Great read here!!

Bringing on Sean Toulon to an already successful company was such a great move by Callaway/Odyssey.
 
Muchmore18 said:
Loved seeing this pop up! You've been doing work with the brand stories JB! I'm surprised at how many people missed the Sean Toulon Live stream in regards to percentages on tour :p

For real though, love seeing numbers like that. I've been using an Odyssey for over half my golf career and I don't see myself switching at this point!
Click to expand...
Thank you. They are a lot of fun to research and bring to the forefront. Usually with each one something comes out even with the most popular brands that wasn’t known.
 
I attribute a great deal of their success to the fact that the first putter I bought that wasn't part of a set was one of the original white hots. Without my purchase who knows if they'd have been this successful. Sure they were growing already but I believe I put them over the top. I shall now go and pat myself on the back.
 
I’ve always wondered why Callaway named their putter line Odyssey. Now I know. I may not be the sharpest bulb in the shed.
 
hackitup said:
I’ve always wondered why Callaway named their putter line Odyssey. Now I know. I may not be the sharpest bulb in the shed.
Click to expand...
Acquisition and then took the world by storm
 
JB said:
Acquisition and then took the world by storm
Click to expand...
That must have been a wild ride for the Odyssey employees. Granted they were already on an upward trend, but continuing that trend and gaining more ground over the next 25 years must have felt pretty special.
 
Very fun read, thanks JB!
 
Great info about a great brand!
 
Canadan said:
I've heard the logo is a "swirl" 😄

Can't wait to dive into this one later.
Click to expand...
That was a pretty funny moment on Off Course this week.
 
Great read and I remember when they first got started and buying my first Rossie and first Two Ball a decade later. The Two Balls seemed to be in the bags of half the golfers back then. I’m a huge fan of the brand and they seem to continually innovate and keep their line up fresh. That might explain why half of my putter collection is Odyssey or Toulon.
 
Seeing that pic of the 2-Ball yesterday definitely hit me in the memory feels. I won one in a tournament when I was in high school and used it for years.

So many people used them at the time - and still do.
 
It’s simply hard to beat a putter made by Odyssey.
 
Canadan said:
Seeing that pic of the 2-Ball yesterday definitely hit me in the memory feels. I won one in a tournament when I was in high school and used it for years.

So many people used them at the time - and still do.
Click to expand...
It’s interesting that when I started this research and getting initial questions answered the 2-Ball was just kind of known. An entity. When you really dive in, you realize how instrumental it was/is in the entire industry.
 
Such a great story. Thank you for sharing it @JB. I've really enjoyed getting to learn more about the people and history behind the brands while here on THP. Just something else that sets THP apart IMHO.
 
REALLY happy to finally dive into this one. There is a reason that Odyssey is the KING in the putter segment, the history, is unparalleled. This was a lot of fun to read!
 
I know it’s not part of the article, but I always enjoyed hearing how the white hot insert got its start, and would go on to become iconic.
I believe it went down something like, Odyssey was looking into developing some inserts, when Ely Callaway connected the putter team to the ball team, to see if they could use the same materials/urethanes from the Rule 35 ball in putter inserts.
The rest is history
 
xThor said:
I know it’s not part of the article, but I always enjoyed hearing how the white hot insert got its start, and would go on to become iconic.
I believe it went down something like, Odyssey was looking into developing some inserts, when Ely Callaway connected the putter team to the ball team, to see if they could use the same materials/urethanes from the Rule 35 ball in putter inserts.
The rest is history
Click to expand...
It actually is part of the article (must have skimmed it😀)

I was fortunate for this research to speak to both Callaway about it as well as someone that helped create the Rule 35 that isn’t with them anymore on the subject and it was fascinating in both its advanced material application along with its simplicity.
 
I like that Odyssey listened to its players enough to bring back the WH Insert. Sometimes older is better.

I have liked the microhinge insert in the Stroke Lab putters but it is good to have diversity.
 
I had two different Odyssey putters in the bag. A Rossie ll and a two ball blade. I had success with both. They are both over 20 yrs old. I could probably put either one in the bag today. But, prefer my current putter.
 
You must log in or register to reply here.
Back
Top