Bridgestone e12 HiLaunch, e12 Straight and e12 Speed Golf Balls

ddec

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For those who closely follow the release cycles of Bridgestone golf, there is an understanding that even years bring upon a new Tour B lineup, while odd years usher in a new e series. True to schedule, Bridgestone is taking the stage today to announce the members of the new e12 models as part of […]

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Nice cheap alternative for some golfers.
 
Bridgestone makes really good balls and I remember them mentioning on Off Course that the e12 is a good seller for them.

Also realky like the addition of Mindset to all balls. I've had a lot of success with the system and I hope many amateurs now see what it's about.
 
This gave me an instant throwback vibe to the older version of e series and I was really fond of it. I think they have something here
 
Great write up @ddec and love the release of the new line by Bridgestone. I think they have a ball that can help any miss out there. The question is if I tend to have low launch with the occasional miss right, which ball should I be in?
 
This gave me an instant throwback vibe to the older version of e series and I was really fond of it. I think they have something here
Totally agree with this and I was a big fan of the older e series (5, 6 and 7) and gravitating towards the old e6 as it was billed as the "straight" ball and I was a slice machine. I think this is a wonderful direction for the Bridgestone e series golf ball and the inclusion of mindset is also cool, seeing them really staying behind that is cool.
 
Not going to be the ball for me most likely but this is a really good release from Bridgestone. Love how the options are pretty clearly defined. Spray it? Straight. Hit it low? Hi Launch. Wanna go fast? Speed
 
The e series balls have always stood out to me even though it’s not a ball or balls that I would put in play. Nice write up.
 
This type of system is what I've always associated Bridgestone with, so it's nice to see them coming back to their roots so to speak. I have a couple balls in this release I'd be interested in trying out for sure.
 
Love this release. They made it simple for the golfer to choose which ball is right for them.

Also, really enjoy seeing mindset in here too. It was a game changer for me last year. The principles were very helpful. Others I gave Mindset golf balls too also saw a benefit from them.
 
I used to play the old e6 for many years. Loved it.
This new version calls to me. I don’t know that I love the yellow or green shades here, but kudos for having something different. I’m sure these will sell a ton and will be happy to hit some when I find them.
 
Not a ball I would typically play, but great options for people at a good pricepoint! Great writeup!
 
Played the previous model and enjoyed it. These new options will bring in some previous users of another version I think and yet offer more variety. Great price point and will probably pick some up to at least try.
 
Love the release!
The premise of what each ball will do and its link to the past e series.
Pricing was done correctly as well.
e7 is back baby.
Be nice to have a 9 pack, sleeve of each, to let a golf try them and see on the course what each ball can do for their game.
 
I like how easy is it to identify which ball you should play. That is a plus.

I didn't see in the homepage article nor on the Bridgestone site. Assuming these are a 3 pc surlyn ball?
 
Great write up, and perfect timing. I actually received some prototype balls in the mail yesterday and they didn’t have any info, both just said e12 distance with different colors. And much different dimples.
 
Good to see Bridgestone offering all three options. The e6 was my ball for several years during their era of the e5, e6 and e7 balls, and I still think it's the straightest ball I ever played. I gamed the e12 Contact for a couple years after that and it was a solid performer also. Their matte green color really stands out and is very easy to see/identify.
 
Might look at these for 2025. I really enjoyed the e12 when I used them but I've gotten away from them recently as they hadn't done much updating.
 
I like bringing the mindset option to this line...think it's a great option for people

The self fit chart in the article is the perfect fail safe for people to find the best model for them

Although I think the name "straight" in a golf ball is kind lame, I get the point and I do think these will do quite well in the market
 
These are really intriguing great write up. As someone who struggles with a slice the E12 straight sounds great for me. I love that they are printing mindset on every ball as well. The mindset approach does help for what I found.
 
Expanding Mindset is a good idea. I might need to convince my dad to try the e12 HiLaunch and Straight...or squish the two together to make a Straight HiLaunch hahaha....seriously though, I gave him some of the prior gen e12 and he seemed to like them so I'll have to let him know about these
 
I like the idea of tailoring a golf ball to individual golfers, but I’m curious if this leads to more sales or just divides what sales they already produce?
 
I like the idea of tailoring a golf ball to individual golfers, but I’m curious if this leads to more sales or just divides what sales they already produce?
I imagine it's no different than all the other OEMs that have multiple choices (ProV1/V1X; Chrome Soft/Tour/Tour X/Tour TD; BRX, BRXS, RX, RXS, etc.)

Obviously it's not going to cut deep into "tour"/urethane ball sales, but in the tier where it's positioned maybe people would choose the one of the e12 varieties over another OEM's Surlyn ball because of the performance options.
 
This is great no more guess work for the average golfer that has a defined struggle on the course. Literally easy to choose at a good price point. Wondering what you need look at the name...

Sounds like this is the revolution of e5/e6/e7...Each model has a clear purpose: e5 for high flight, e6 for straight flight, and e7 for low flight.

Kudos for Bridgestone brining back great clubs and probably a famous ball series.
 
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