Callaway Great Big Bertha Irons and Hybrids

[Jman]

This isn’t a comeback, Bertha has always been here, but this time the new Great Big Bertha is taking a unique place in the Callaway lineup. Rather than replacing the flagship Epic or Rogue releases, GBB is more or less assuming the place previously held by Epic STAR. Yes, Bertha is going ultra-premium in both technology and, yes, price. If you are sitting there thinking it is a simple change of name for the STAR line, you are dead wrong.

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[Golfers Anonymous]

Massive weight savings and tungsten use is neat to see, but wow the sticker shock is real. Curious as to how well these will do in regards to the category they’re trying to hit.

 

[JB]

The exploded iron during presentation is a neat look

 

[hedley_lamarr]

I don’t like the head size very much but I really like the look of back of the irons and the hybrids. Not sure I could pay for them though.

 

[Hawk]

Hybrid is a better look than I remember from Callaway hybrids. The irons - wow. I am extremely curious to hear what people think when they try them.

 

[MMaynard11]

Woah sticker shock. I’m sure the technology and benefits are there. It will be interesting to see how these do. The back of the iron is reminding me of this

 

[Thrillbilly Jim]

I really like the looks of the irons. The sage green is an interesting choice. The price ! I’m not sure if I like the fact Big Bertha is now Ultra-Premium. It was always for the “average” golfer, now it might be priced out of that “average” price point.

 

[TRyan]

The Irons look REALLY good for what they are IMO - However, that price

I know I am not the target market, but don't hate having another option for consumers.

 

[hadi05]

I really like the looks of these. From what I'm seeing and reading these do look like an Ultra Premium club. I really like how Callaway has pushed the envelope in terms of tech. It appears they are giving you a VERY optimized set of golf cubs with very high end material. The titanium used is actually very similar to what's in the cage in my neck from from having neck surgery.

However, when I started to do math.


My wallet said...

 

[DataDude]

$450 per iron

I might have to put Callaway in the you lost me thread.

 

[J_L_Sweat]

I have always been a fan of the Big Bertha line and the only exception to that is the price point on these. Sadly, I am not in their target audience due to cost. I really like what they done with the tech and I actually really like that sage green. I know that they will be great clubs for those that do get them, but it will be interesting to see how well these sell.

 

[blugold]

Ultra Premium Segment is right. I don't even pay my lawyer as much as one of those clubs.

 

[DataDude]

Woah sticker shock. I’m sure the technology and benefits are there. It will be interesting to see how these do. The back of the iron is reminding me of this

I can’t unsee it now.

 

[hadi05]

I'd love to get my hands on a set to hit them, just to say that I did. I bet they perform very well and sound great!

 

[Tevenor]

Damn, that weight profile and the use of titanium. I'm also not the target demographic for these irons but damn curious to feel/hear what a fully titanium construction iron is like.

 

[hadi05]

Great write up as always @Jman!

 

[Jman]

Massive weight savings and tungsten use is neat to see, but wow the sticker shock is real. Curious as to how well these will do in regards to the category they’re trying to hit.

It’s an insane to wrap one’s head around amount of tungsten.

 

[Jman]

Damn, that weight profile and the use of titanium. I'm also not the target demographic for these irons but damn curious to feel/hear what a fully titanium construction iron is like.

Same. I’m not at all the target audience, but I want to hit a fully titanium iron.

 

[hadi05]

It’s an insane to wrap one’s head around amount of tungsten.

Yes, it's absolutely crazy to think about it.

 

[Jman]

Hybrid is a better look than I remember from Callaway hybrids. The irons - wow. I am extremely curious to hear what people think when they try them.

It sounded like, from the materials we got, they’re going to start flowing towards this shape more as it’s the trend right now in the market.

I personally hope so.

The hybrid imo looks fantastic.

 

[Jman]

Yes, it's absolutely crazy to think about it.

The price will get the focus, and rightfully so, but they’re right when they say NO ONE ELSE is doing this, to this degree.

 

[Jman]

The exploded iron during presentation is a neat look

View attachment 9130816

I want to hit the long irons.

 

[Tevenor]

Same. I’m not at all the target audience, but I want to hit a fully titanium iron.

Also want to see what that level of extreme tungsten weighting does for ball flight / launch conditions. I have a pre conceived notion on what it might do but still very curious.

 

[Jman]

Also want to see what that level of extreme tungsten weighting does for ball flight / launch conditions. I have a pre conceived notion on what it might do but still very curious.

Well, it let them tone back the lofts a bit, so…..

 

[hadi05]

The price will get the focus, and rightfully so, but they’re right when they say NO ONE ELSE is doing this, to this degree.

Yes, I agree on both. But in all seriousness you are defintely getting what you are paying for.