I think the fact that they are still cheaper than the ProV1 will fair well for them. I am not a retail analyst, so it's just my best guess here. But, I think with their marketing strategy, they will continue to pick up market share. Plus, I feel like the product is better than what they have had in the past. People should be pleased with the performance.
I would agree with this. I know their goal as expressed to me was to chip away further at Titleist. There is going to be stiff competition in the ball category this year. Should be fun.