United Healthcare is offering a free Apple watch if you meet daily activity goals. They are the largest insurer in the U.S. so it will be interesting to see how this goes for them. I like the idea that they are encouraging a more healthy lifestyle.
https://www.cnbc.com/2018/11/14/unitedhealthcare-gives-free-apple-watches-if-walking-goals-met.html
https://www.cnbc.com/2018/11/14/unitedhealthcare-gives-free-apple-watches-if-walking-goals-met.html