- Staff
- #1
So, a hypothetical.
Let’s say a company has two urethane golf balls they hang their hat on, and those balls do well for them. Over the years they’ve woven a story that those two can cover the fitting gamut, and fought the belief there is a wider fitting realm out there and always offer some solid non urethane balls in their lineup.
Years go by and they intro a new “top” level ball, hitting a very small group of players. Now there are three “tour” offerings.
What would you say if another ball were to be released, also urethane, at a lower price point and arguably aimed at the largest segment of golfers needs out there while still pushing their top balls as a fit for all?
Make sense? Reactionary? Contradictory? No biggie? Options are good? What do you think about this hypothetical? It’s something. I’ve been thinking on a long while, and how these things do or don’t effect our perception of companies.
Lets chat!
Let’s say a company has two urethane golf balls they hang their hat on, and those balls do well for them. Over the years they’ve woven a story that those two can cover the fitting gamut, and fought the belief there is a wider fitting realm out there and always offer some solid non urethane balls in their lineup.
Years go by and they intro a new “top” level ball, hitting a very small group of players. Now there are three “tour” offerings.
What would you say if another ball were to be released, also urethane, at a lower price point and arguably aimed at the largest segment of golfers needs out there while still pushing their top balls as a fit for all?
Make sense? Reactionary? Contradictory? No biggie? Options are good? What do you think about this hypothetical? It’s something. I’ve been thinking on a long while, and how these things do or don’t effect our perception of companies.
Lets chat!