Well if car manufacturers wouldn't release so many stinking models every year ... they flood the market with too much product!
for your patience!!
I see where the OP is coming from. Let's use my neighbor "Joe" (names have been changed to protect the guilty) Joe likes golf in a "I'll watch part of the Masters, and maybe once or twice a month I'll go play" kinda way. Joe does not know that getting fit for clubs is actually a viable option. Joe does not know that getting fit ACTUALLY matters, he's a terrible golfer and he's ok with that. Joe does NOT know THP, and that's not Joe's style. Now when Joe walks into Golfsmith he's not looking to talk to anyone (he doesn't want to be pressured into buying anything) but I would bet some good money that Joe thinks every person there is working to sell him the most expensive club they can justify with "numbers" Joe at this point does not want to be fit because he thinks it's one step shy of a scam. (The fact that this not true, is not relevant to Joe, as he suffers from confirmation bias like all humans) So Joe looks at drivers, either on the used wall or on the new rack. And he sees....garrraagghhh....and that's about all Joe will remember. He's overwhelmed, there are literally hundreds of models in that building, and he's not knowledgeable enough to know what all of the buzzwords mean, or what kind of swing he has. If Joe is strong, and toughs it out, he'll grab a few that catch his eye, wiggle them a bit and if he's feeling particularly brave he'll actually hit some balls with a few different ones. Joe probably can't interpret the data on the monitor, if he's lucky enough to be at a store with a monitor he can hit on. So he'll pick one. Or he'll walk in, see the selections and have a minor panic attack and turn around and buy some golf balls and leave.
Now....if Joe is lucky, he'll have someone he trusts tell him to trust the fitting, and get him to understand that the guys fitting him for a club are not looking to wring every dollar out of his wallet, but actually want him to have something that works, and he'll go ask for help. Remember though Joe at this point in his life has made multiple purchases on advice of salesmen that really were out to get his money and not help him in any way. While not all salesmen are that way, and in fact, most probably aren't, limited experience will tell him that salesmen/women are the bad guys and confirmation bias will back that up. So he's not likely to get fit for a club without some prodding.
Now, if Joe has a fitter he trusts, that whole process, while looking daunting at first, will be much easier. A good fitter will start removing options that aren't viable very quickly, all Joe has to do is swing the club.
The examples of cars, and electronics are not exactly good comparisons, when purchasing a car, or a cell phone, or a TV you have someone helping you, that can "explain" the features of the item. TVs are all lined up nice and neat and you can see which one you like, Cars you get to drive, with a helpful salesman answering all of your questions, all the helpful geeky types at the cell phone stores will answer your questions for days, and show you the differences. Or you can play with all the demos if you don't trust the salespeople and just like the cashier at Golfsmith they'll ring out for whatever you want. With Drivers you can compare looks, but there's no way to tell which one is right for you (outside of the gear nerds who understand all the funny words)
So back to the issue, is there too much technology? No, there is too much stubborn. People need to accept the assistance of the fitters at these places, and these places need to make sure their fitters are doing what's best for the customer. I think we're getting to that point, but it's still going to be a slow road for some people.
Apologies for the wall of text. have an
