- Moderator
- #101
Time will tell. Marketing isn't a 100% guarantee that it will make someone buy it. But getting people talking is the first step to then getting people to buy or sparking interest. To be fair, the Puma jogger thing just happened during a time where the vast majority of people aren't out golfing. And it's certainly not the hardcore golfers that are going to be buying them either. So we'll have to revisit this by the end of the year and see what happened.
Remember the Taylormade PSi irons? Neither does anyone else. If you don't market them to get people talking, they will fall by the wayside. Even a silly conversation/argument about these is a big step on getting them in the back of people's minds.
Again, I don't think the comparison is realistic. A typical set of irons vs something that isn't seen.
Maybe if Taylormade drills a few holes into their next set and adds tassels, then markets, we'll have a comparable hahahaha