This is something I've been wondering lately. Why hasn't Odyssey branched out to make any other types of clubs? They have the name recognition and tour exposure, so if they decide to build a driver they'd have no problem selling it. Why do you think the owners of Odyssey have chosen not to expand?
Odyssey's business plan
mrvandelay
Member
Because they are a part of Callaway Golf.
Odyssey is owned by Callaway, so there is no reason for that to happen.
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- #6
I think its less about competing with themselves and more about diluting their own market.
You can call something a product leader. They have that with Odyssey. When companies have two producing similar, it tends to leave one out. See (cobra and titleist).
Howzat
I'd Rather Be At The Hideaway
I think they are best keeping the brand name with putters. They do a great job with the putter line and there is no need to risk that by trying to expand into another area where, as you noted ,they would be basically competing againt themself.
Howzat
I'd Rather Be At The Hideaway
There was an Odyssey wedge. Assuming it didn't work out all that well since they scrapped it.
Wow that brings me back. After Happy Gilmore came out I bought anything Odyssey I could get my hands on including this wedge.
mrvandelay
Member
Can I ask why you think it would be an instant seller? Like others have mentioned, the wedge they attempted didn't do well. Why would they change what has worked so well for them? Odyssey was the most used putter on tour this year. They are good at making putters, I don't see them stepping into the Driver Market
lopsta5
Active member
I reckon the old saying is appropriate here "If it an't broke don't fix it", I think they would be at the top if not the top in the putter world, so just keep concentrating on that market share and let Callaway do the rest of the lines. that's just my opinion, but it could be wrong.
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- #15
I guess it's just my assumption that it would sell well. Just because they are so recognized. But I didn't realize they had tried a wedge before lol.
Given the different engineering, design, marketing, research, and development processes between putters and everything else in the bag, I think it just makes sense to have putters be as separate as possible.
And if Odyssey branched out, wouldn't they just be borrowing from Callaway anyway? Why induce that kind of brand confusion?
And if Odyssey branched out, wouldn't they just be borrowing from Callaway anyway? Why induce that kind of brand confusion?
Scotty Cameron? Bob Vokey? Roger Cleveland?
I actually think in the future we will see more specialty lines. Fewer and fewer full line club manufacturers.
I mean Cameron is as much a part of Titleist in my eyes as Odyssey is to Callaway. Once again, absolutely no reason for Odyssey to make other clubs. It will water down the market, and the technology will come from Callaway which is just going to make buyers confused.
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- #22
That'd be interesting to see. Do you think they'd be spinoffs of the big OEMs, or more from new, small startups?
I wouldn't go to a Chinese restaurant if I was looking for a steak.
Great analogy BTN
I would imagine that we see Adam's become Taylormade's hybrid line for example. Maybe some start ups. I don't know really.