Srixon moving up in market share in golf ball category

Alez367

Formerly Carlos C.
Joined
Feb 18, 2014
Messages
19,641
Reaction score
1,294
Location
San Diego, CA
Handicap
5.5

DG_1234

Well-known member
Joined
Nov 29, 2015
Messages
4,950
Reaction score
1,212
Handicap
2
Per Noelle this morning, srixon has now surpassed Bridgestone in market share in the golf ball category

https://twitter.com/noelleeeez/status/1155114748549091329?s=21


Sent from my iPhone using Tapatalk
About 20 years ago, when Bridgestone was a year or so into using the Bridgestone brand name for the US market, I think the company had about a 4% or 5% market share. Back then I think Srixon had about a 2% or 3% market share of USA golf ball market.
 

Snickerdog

Team THP 2019 Grandaddy Alumni
Albatross 2020 Club Albatross 2021 Club
Joined
Dec 8, 2015
Messages
26,103
Reaction score
17,198
Location
KS
Handicap
3.6
I played and still play a Srixon ball from time to time. Great performance and a great company. Good for Srixon.
 

e1iterate

Team Hackers
Albatross 2020 Club Albatross 2021 Club
Joined
Mar 2, 2014
Messages
9,030
Reaction score
4,354
Location
Charlotte, NC
Handicap
10.5
I’ve been playing those balls for years now. Glad I was ahead of the wave


Sent from my iPhone using Tapatalk Pro
 

-CRW-

Well-known member
Joined
Sep 5, 2013
Messages
9,265
Reaction score
1,018
Location
Texas
It will help if they keep offering awesome deals like the Father’s Day BOGO. That beats most of the DTC pricing for urethane balls.
 

Trmpt98

Well-known member
Albatross 2020 Club Albatross 2021 Club
Joined
Mar 21, 2014
Messages
2,063
Reaction score
286
Location
Illinois
Handicap
13
It will help if they keep offering awesome deals like the Father’s Day BOGO. That beats most of the DTC pricing for urethane balls.
I agree. I played Srixon previously because it was a ball that worked well for my swing and was priced really well compared to others. It’s hard to beat they deals for a quality ball.


Sent from my iPhone using Tapatalk
 

Parrot

Team Hackers - 2020 Morgan Cup
Albatross 2020 Club Albatross 2021 Club
Joined
Apr 26, 2018
Messages
7,259
Reaction score
5,325
Location
Oxford, MS
Handicap
11.8
It will help if they keep offering awesome deals like the Father’s Day BOGO. That beats most of the DTC pricing for urethane balls.
How long is BOGO sustainable? How much of an impact on sales does it have?
 

Danimal

Srixon/Cleveland/XXIO Enthusiast
Albatross 2020 Club Albatross 2021 Club
Joined
Oct 24, 2017
Messages
2,586
Reaction score
1,396
Location
St. Louis
Handicap
9.8
Really happy to hear this. Not surprised, great products.
 

JB

Follow @THPGolf
Albatross 2021 Club
Staff member
Joined
Oct 8, 2008
Messages
203,632
Reaction score
65,510
Location
Where the THP Tour Van Takes Us!
About 20 years ago, when Bridgestone was a year or so into using the Bridgestone brand name for the US market, I think the company had about a 4% or 5% market share. Back then I think Srixon had about a 2% or 3% market share of USA golf ball market.
Hmmmm. I don’t believe this is accurate. Srixon started selling a small amount of balls in the early 2000s and Srixon came to North America officially not until 2007.
 

Big SoIL

Well-known member
Albatross 2020 Club
Joined
Sep 1, 2014
Messages
13,268
Reaction score
87
Location
Carbondale, IL
Handicap
8.9
I’ve been playing those balls for years now. Glad I was ahead of the wave


Sent from my iPhone using Tapatalk Pro
I should have listened to you a couple years ago...

How long is BOGO sustainable? How much of an impact on sales does it have?
I doubt BOGO is sustainable for very long, I hope they were just trying to get their product into people's golf bags. Because out of all the major brands the Srixon premium tour balls are still the best value at retail prices.
 

mikeg_74

2015 #TheGrandaddy Alum & 2019 #AssCap
Albatross 2020 Club Albatross 2021 Club
Joined
Jan 27, 2013
Messages
37,690
Reaction score
10,520
Location
Katy, Texas
Handicap
10
They make a great ball. The Zstar is stellar under any conditions and spins around the greens like crazy.
 

OITW

Contestant in #THPSweep
Albatross 2020 Club Albatross 2021 Club
Joined
Dec 9, 2013
Messages
47,034
Reaction score
14,177
Location
My Happy Place
Handicap
The Clock
Srixon moving up in market share in golf ball category

Good for them. Great ball great company.

Just units not $$$ per Noelle on social
 

jdtox

Team Paradise Captain
Albatross 2020 Club Albatross 2021 Club
Staff member
Joined
May 20, 2011
Messages
24,804
Reaction score
9,503
Location
Michigan
Handicap
6.2
Very cool. Been playing the Z-star quite a bit this season and enjoying them quite a bit
 

obedt

Well-known member
Albatross 2020 Club Albatross 2021 Club
Joined
Apr 7, 2012
Messages
15,858
Reaction score
2,764
Location
Puerto Rico
Handicap
Creciendo
Makes sense. Their BOGO was the best deal of the year; happy to see people take advantage of it. Their ball lineup is as good as any imo.


Sent from my iPhone using Tapatalk
 

-CRW-

Well-known member
Joined
Sep 5, 2013
Messages
9,265
Reaction score
1,018
Location
Texas
How long is BOGO sustainable? How much of an impact on sales does it have?
No clue on how long it’s sustainable, but if the response here was any indication of how the market reacted then I’d say it had a big impact on units sold. But they have offered various deals in the past, so I’m sure we’ll continue to see them in the future.

I don’t believe they have the consumer base to compete with the big names at $45+ dozens. But I think they’d be very successful at around $35 a dozen for their flagship lines.
 

robrandalgz

AKA skinsccalper
Albatross 2020 Club Albatross 2021 Club
Joined
Jun 13, 2017
Messages
3,428
Reaction score
2,752
Location
White Mountains of AZ
Handicap
20.2
How long is BOGO sustainable? How much of an impact on sales does it have?
When I sasw Noelle's tweet this morning, that was the first factor that popped in my mind. 'm certain the BOGO deal had a large impact on the units sold but, like others, I wondered about how sustainable that strategy could be. I know I took full advantage. All said, I think I ended up with 8 dozen. I've never bought 8 dozen balls, of any kind, at one time in my life but the deal was just too good to pass up.
 

dthrog00

Well-known member
Joined
Aug 17, 2014
Messages
2,075
Reaction score
715
Location
north central IL
Handicap
20.7
Using Gen 5 Yellow Z Stars and played my best round in 2 years. Was it the ball? Probably not, but it didn't hurt.

Dave
 

Parrot

Team Hackers - 2020 Morgan Cup
Albatross 2020 Club Albatross 2021 Club
Joined
Apr 26, 2018
Messages
7,259
Reaction score
5,325
Location
Oxford, MS
Handicap
11.8
doubt BOGO is sustainable for very long, I hope they were just trying to get their product into people's golf bags. Because out of all the major brands the Srixon premium tour balls are still the best value at retail prices.
No clue on how long it’s sustainable, but if the response here was any indication of how the market reacted then I’d say it had a big impact on units sold. But they have offered various deals in the past, so I’m sure we’ll continue to see them in the future.

I don’t believe they have the consumer base to compete with the big names at $45+ dozens. But I think they’d be very successful at around $35 a dozen for their flagship lines.
When I sasw Noelle's tweet this morning, that was the first factor that popped in my mind. 'm certain the BOGO deal had a large impact on the units sold but, like others, I wondered about how sustainable that strategy could be. I know I took full advantage. All said, I think I ended up with 8 dozen. I've never bought 8 dozen balls, of any kind, at one time in my life but the deal was just too good to pass up.
I need to grab some and give them a try.
 

gkeller813

Well-known member
Albatross 2020 Club Albatross 2021 Club
Joined
Feb 13, 2019
Messages
5,052
Reaction score
4,300
Location
Ohio
Handicap
15
The BOGO got me to try out 2 dozen. I have liked them a lot so far. The free dozen I got might get them more sales down the line. If this sale influenced more people like they did me, it would have been worth it.
 

JDax

Ben Hogan & UST Mamiya Experience- #TeamDanny
Albatross 2020 Club Albatross 2021 Club
Joined
Mar 6, 2014
Messages
11,434
Reaction score
6,464
Location
Nashville,TN
Handicap
GHIN 11.4
IMO- Srixon has the best overall ball offering in Golf.
From the Soft Feel to the Z-Star, they have a ball for all skill levels, that are priced competitively...


Sent from my iPhone using Tapatalk
 

Alez367

Formerly Carlos C.
Joined
Feb 18, 2014
Messages
19,641
Reaction score
1,294
Location
San Diego, CA
Handicap
5.5
IMO- Srixon has the best overall ball offering in Golf.
From the Soft Feel to the Z-Star, they have a ball for all skill levels, that are priced competitively...


Sent from my iPhone using Tapatalk
Is that from playing their product or your first hand experience at GG? I’d be interested to hear how they sell at your store if possible.


Sent from my iPhone using Tapatalk
 

KEV

Well-known member
Albatross 2020 Club Albatross 2021 Club
Joined
Jul 10, 2015
Messages
19,995
Reaction score
5,400
Location
Southeast, South Dakota
Handicap
7.3
I'm not sure why but this seems surprising to me. It's been pretty cool watching Srixon really start to take off the past few years. The Srixon and Bridgestone golf ball battle could be a fun one to watch going forward.
 

mancest

El Capitan del Norte
Albatross 2020 Club Albatross 2021 Club
Joined
Sep 12, 2011
Messages
13,822
Reaction score
1,555
Location
Oakland, CA
Handicap
12.1
So my question is.... what are the costs for a premium golf ball? Went into a local shop yesterday and they still had all Srixon balls BOGO. Which would be 2 dozen for $40 on both Z star models (which is a great deal in my opinion).

The reason I ask is that we have seen DTC balls at close to that price point. DTC is not paying a cut to retailers but Srixon has more items to spread their costs over, and I don't know if they have their own ball facility or are paying to have them made somewhere else....

Either way, do we know that BOGO is a money loser for Srixon? And if so, is it possibly made up in long term product sales? I really don't know, I am just asking the questions since that seems to be of concern.
 

JDax

Ben Hogan & UST Mamiya Experience- #TeamDanny
Albatross 2020 Club Albatross 2021 Club
Joined
Mar 6, 2014
Messages
11,434
Reaction score
6,464
Location
Nashville,TN
Handicap
GHIN 11.4
Is that from playing their product or your first hand experience at GG? I’d be interested to hear how they sell at your store if possible.


Sent from my iPhone using Tapatalk
Two years ago, my store (I work at a DICK’S two nights a month) didn’t even carry the XVs or the Q-Star Tour (at launch). The Srixon balls were an after thought.

Last year we got the trial pack displays - $10 for 2 sleeves of the Z-Star, Z-Star XV, and Q-Star Tour. We sold out of the trial packs and now carry the full line of their balls and they sell well (Titleist & Callaway are still the most popular, but Srixon sells better than Taylor Made & Bridgestone at my store).

I’ve also played the Z-Star along side the Chrome Soft for the last couple of seasons. And during the winter months, I play the QST. The Q-Star is a great two piece ball at its price point.

I think the reason that the overall Srixon offering is the best out there is the QST. The QST is a great ball for the price and the other OEM’s offer in the $30-35 dollar price point is lacking from a price to performance ratio. The Project A is a great ball too, but is it $5 per dozen better than the QST? Probably not...


Sent from my iPhone using Tapatalk
 

Alez367

Formerly Carlos C.
Joined
Feb 18, 2014
Messages
19,641
Reaction score
1,294
Location
San Diego, CA
Handicap
5.5
Two years ago, my store (I work at a DICK’S two nights a month) didn’t even carry the XVs or the Q-Star Tour (at launch). The Srixon balls were an after thought.

Last year we got the trial pack displays - $10 for 2 sleeves of the Z-Star, Z-Star XV, and Q-Star Tour. We sold out of the trial packs and now carry the full line of their balls and they sell well (Titleist & Callaway are still the most popular, but Srixon sells better than Taylor Made & Bridgestone at my store).

I’ve also played the Z-Star along side the Chrome Soft for the last couple of seasons. And during the winter months, I play the QST. The Q-Star is a great two piece ball at its price point.

I think the reason that the overall Srixon offering is the best out there is the QST. The QST is a great ball for the price and the other OEM’s offer in the $30-35 dollar price point is lacking from a price to performance ratio. The Project A is a great ball too, but is it $5 per dozen better than the QST? Probably not...


Sent from my iPhone using Tapatalk
Gotcha. I do agree with you 100% the trial packs were a game changer for them as this opened up the ball to more people that were hesitant to spend $$ on a full dozen.


Sent from my iPhone using Tapatalk
 

Welcome to The Hackers Paradise

Don't just play golf, live it!

Register Log in
Top