TaylorMade Takes Issue With Callaway

Vegan702

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Received in a email from TM. Pretty lame in my opiniion.

Recently, Callaway has made a claim that they are the new #1 Driver on tour. They are trying to confuse the golfer. We have published the response below to set the record straight. Being the #1 Driver in Golf is something TaylorMade has earned and we hold that honor in high regard.

Dear Callaway,

Congratulations on your players' recent tour victories. We fully understand the excitement and sense of pride that comes from winning. In fact, two more tour professionals won this weekend with our drivers.

And, in the last 10 years, we've had 525 wins of our own. A full decade of domination. This is why we take exception with your claim of being the #1 Driver on Tour. Here's the truth.

TaylorMade is the #1 selling driver today and has been each year since 2004.

TaylorMade is #1 in worldwide tour wins today and has been over the last decade.

TaylorMade is the #1 played driver on tours worldwide today and has been over the last decade.

We hope this sets the record straight at Callaway and for anyone in golf who was confused.

Sincerely,
TaylorMade
 

lefty

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Vegan702

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That is what I thought Lefty, petty.
 

SethO

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Interesting post Vegan. Doesn't seem real (and I bet you had that same reaction as you were reading). If that was a press release or advertising ploy, I would probably put that employee on probation and send them to a shrink. I can understand how much weight being the #1 driver carries and they spend a lot of money to have that title, but I disagree with this form of advertising if indeed it is advertising. Maybe I am taking this out of context.

Edit: I hope that this did not come across as negative toward you Vegan, I am glad you posted this up.
 

Vegan702

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Interesting post Vegan. Doesn't seem real (and I bet you had that same reaction as you were reading). If that was a press release or advertising ploy, I would probably put that employee on probation and send them to a shrink. I can understand how much weight being the #1 driver carries and they spend a lot of money to have that title, but I disagree with this form of advertising if indeed it is advertising. Maybe I am taking this out of context.

Edit: I hope that this did not come across as negative toward you Vegan, I am glad you posted this up.
It didn't come across wrong at all. I had the same reaction, is this really from TaylorMade when I was reading it. It came mail@news.taylormadegolf.com.
 

Golf Chick

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Yup, same here, got the same e-mail.
 

TC

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i received the same email and actually replied to it. i'll be interested to see if i get a response.
 

lindy72

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I also got that e-mail...and agree that it seems petty...
 

Osahar

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I had the same email. I haven't seen the Callaway ad(s) to see what the dispute is over. I can understand their reasoning for the email, in disputing claims by Callaway and setting the record straight. But I don't think a mass email was the best method of getting their message out there.
 

snicker.doodles

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Re: TaylorMade Takes Issue With Callaway

it sounds like it was written by some angry message board troll.


tm never always disappoints.......
 

Vegan702

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I think that is the whole issue I had with the email, what are they referring to where Callaway says they are #1? They send out a mass email to everyone on their list to counter a claim that apparently no one even knows was made by Callaway and it backfires in their face making them look petty. Fire that person who sent that email and those who approved it!
 

aca247

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that email has taylormade coming off as cocky and arrogant. besides who cares if your #1 it wont influence me to buy your driver because i dont care about who makes the most tour drivers because i dont use them
 

NikeGolf

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How does one even get on TM's email list?
 

Spank818

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Re: TaylorMade Takes Issue With Callaway

NikeGolf said:
How does one even get on TM's email list?
I think they sent that out to everyone who entered in the burner giveaway.
 

Smallville

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I think you got it Spank. I just checked the email I used, and there it was!
 

JB

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The email is to dispute the press releases and latest magazine ads that say Callaway is the #1 driver on tour in 2010.
 

vicar

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Received in a email from TM. Pretty lame in my opiniion.
your opinion is being echoed all over the place ... almost everyone is agreeing ... in the industry ...outside the industry ... people are laughing at taylormade for this bellyache and snivel song and dance ... coming across like a little kid having a temper tantrum who's able to dish it out but can't take it ... cracks me up whoever decided that email was a good idea ... lol woops ...
 

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