kc720
Active member
Companies that are in golf, whether its equipment OEM, courses, club builders or what ever aspect of this game we love, are obviously in business to make money. If not they dont last long, as recent events with Nike and Taylormade show. Being a small business man, I can relate to some of the business concepts. The major aspect of business health is repeat business, followed by referrals to new customers, and making these new customers into repeat consumers. Rinse and repeat. Therein lies the billion dollar question. How do you create happy repeat customers over and over again. We've seen companies take to social media to better connect to their consumers. We see golf courses create facebook, instagram and twitter accounts to connect to people and offer promotions and such. All in an effort to drive new business and keep current consumers happy.
Since this is a #Grandaddy contest, lets take Callaway golf as an example
1. Callaway golf is the leader in the social media department out of all manufacturing OEM in my opinion. They have excelled at connecting with the consumers on a personal level. This helps drive personal connection as we know purchases tend to be emotionally driven
2. The Wedgeducation series with Roger Cleveland helps golfers improve scores. More avid golfers are more likely to buy new clubs rather than extreme beginners.
3. Their line of clubs have proven in the recent past to have great technology. More forgiveness and more distance helps to widen the section of golfers that would buy. #cupface, enough said.
Even with a company that is excelling, there is always room for improvement. For the sake of conversation, what would you do to drive the "business?"
Since this is a #Grandaddy contest, lets take Callaway golf as an example
1. Callaway golf is the leader in the social media department out of all manufacturing OEM in my opinion. They have excelled at connecting with the consumers on a personal level. This helps drive personal connection as we know purchases tend to be emotionally driven
2. The Wedgeducation series with Roger Cleveland helps golfers improve scores. More avid golfers are more likely to buy new clubs rather than extreme beginners.
3. Their line of clubs have proven in the recent past to have great technology. More forgiveness and more distance helps to widen the section of golfers that would buy. #cupface, enough said.
Even with a company that is excelling, there is always room for improvement. For the sake of conversation, what would you do to drive the "business?"