Chris Koske, who use to work for Odyssey/Callaway recently took over their Sales/Marketing which has seen an uptick in social posting. Looking forward in seeing what they have in store over the next year or so.
The Edel EAS Putters
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The company has been sold that is correct.
They have ambitious plans but as they have been laid out to me they make a lot of sense.
I enjoy the social postings but it was so unusual, I wondered what in the wide wide world of sports was going on - Thanks. My favorite product is their divot tool although my Edel E-1 is still finding its way around the bag - between it, the Swag, and SeeMore
TRA024
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I was actually thinking about this the other day if Edel was still owned by David as they def have been increasing activity on the social media side. I was also thinking how there are quite a few of these smaller type of brands that have good concepts and innovations but aren't quite big enough to keep pace with the R&D + Marketing of the big dogs. They probably don't have the muscle to have a super efficient supply chain either. Interested if there is a consortium out there somewhere would buy up these smaller brands and consolidate some back-end functions / innovations to a platform and churn out volume & efficiency.
On the looks side I actually like the industrial look of the putters so wouldn't mind gaming one at all.
They tried red, black and and some other colors on putters, but they seem to have gone to a more bulky look - I still have a variable weight, variable loft putter from 2009 - you changed the face to adjust for loft.
Interesting on the selling of the company, didn't know that. I did have a buddy who lives in Austin recently go to their HQ for a fitting. The fitter only had 1 shaft option for him to try and didn't have all the new heads which I found weird. Said he spend an hour with what they had but never got comfortable with the shaft option. Fitter said to come back sometime next year when they had everything there to try. Didn't even charge him for the time. Makes more sense now. Sounds like they are still in transition but hopefully on the right track for next year.
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Playing with some weighting and how it impacts fit on GCQuad
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The fitting cart runs the spectrum of things you can do. Really great tool for people to seek out to dial in a flatstick.
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I'm a big fan of the shape of the 4.0 but it had a little bit of a "tink" noise on impact that I wasn't a big fan of. They did really well with the look though.
4.0 is sharp, but they all look nice.
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And here I took it to your live stream thread because folks would enjoy that watch!
They’re also available for outright purchase.
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The EAS lineup and their fitting cart have earned a couple active threads.And here I took it to your live stream thread because folks would enjoy that watch!
They’re also available for outright purchase.
People going to their fitters to experience the full depth of the fit potential are going to enjoy the same eye opening experience I got this week. It's really interesting stuff.
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I have been putting with mine for a bit now in the tech studio. Not sure I like it as much as I want to, but its definitely a little more comfortable than expected.