You would have to sell thousands and thousands of thor devices to get ROI for a single event.
I thought Dunkin's organic advertising was inspired. Would be curious to know those numbers on cost, ROI, and the harder to measure brand awareness.
One of the parts of this that showed it was amateur hour was no real rules meeting, a rules sheet that was just local play stuff provided by the course, and a rules "official" who doesn't even golf. Just allow freaking slope and it's a nothingburger. Add in guys like Joey stirring the pot and you've got your tempest in a teapot.





