- Staff
- #1
What is the first word that pops into your heads when you read the word, Titleist?
I’m willing to bet the most common answer will be something to do with Tradition, or ProV1.
Let’s be real, those are exactly the things that should come to mind. Titleist has cemented itself in golf tradition, and the biggest reason for that is the ProV1 and ProV1x. Those two entities have dominated sales for decades now, and that can’t be contested. However, the golf ball market has changed and fitting the broader spectrum has become the name of the game. While once upon a time the story from Titleist was always heavily tilted to the ProV1 and ProV1x being able to cover the gamut of golfers needs, the game has evolved, and we are seeing Titleist evolve with it.
While the release of the AVX turned heads in a big way by being a golf ball for the slimmest of the bell curve, now comes something aimed at the bulk of it, and I honestly never saw it coming.
Today Titleist is introducing the...
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