This is genuine and true. People that enjoy these clubs like them to be different. They like that they are cheap. Any marketing or mainstream or even a bit of cost rise where they are close to the same price as mainstream brands would result in the small vocal group having less interest.
I have to agree. These are two of the reasons why I was drawn to the brand. And it's not like every club they sell is a good fit. I bought a 6i earlier in the year for my first build, but that particular model (MMB-17) wasn't a good fit. It's a beautiful iron IMO and fun to practice with, but I can't hit it well enough to buy and build the rest of the set.
The only Maltby reviews I see are from Fit2you Golf on Youtube. Dave, the owner of the site is a club builder who reviews all of their products. He has helped me to decide on several of their clubs.
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I don't generally put much weight on what works or doesn't work for others. But I will say that Dave from Fit2You is objective (he doesn't love every Maltby product he tests), and is clear that his reviews pertain to his likes or dislikes only - not what he thinks others will experience. He's a mid-capper and doesn't hit his clubs a mile, so I feel his opinions may be slightly more relative. In any case, I enjoy his videos and his opinions have influenced my decisions.