You Are Great
- May 16, 2010
- Reaction score
I am always intrigued to see why golfers go in the direction they do - Obviously you need something to get excited it.. Is it the product, the company, the presentation in advertisements... There has to be a little extra something, right?That is the million dollar question. If you go into Super Store and see these next to Mizuno MP20 and they are $200 less than those Mizunos does it make you want to try them out? Or is there an assumption of lesser quality?
Sadly price brings quality into the fray (see putters), but it can be rebuked with solid marketing and good media relationships to relay that messaging and test products.